Read And the Soul Shall Dance and develop a marketing strategy, film homework help

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Humanities

Description

Read And the Soul Shall Dance and develop a marketing strategy for a production in your town/city. While a dollar figure is not given, consider that your marketing campaign has

a modest budget.   

You will write a proposal addressing the following:

  1. How you plan to get the word out.
  2. Who your audience is/will be. (What is your area like? Are there a lot of theatre goers to attract or are you going to have to sell the idea of going to theatre in addition to selling the production?)
  3. What kind of marketing materials do you anticipate and what do you envision for their design? (You need not create a poster but you must describe what you think the marketing materials should look like.)  

Remember, you must accurately depict the essence of the play while making it attractive to potential audience members.


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Explanation & Answer

Here is the marketing strategy for the production. Have a good night!

Marketing Plan for “And the Soul Shall Dance” Production
The play, And the Soul Shall Dance, has an excellent chance of being a success if marketed
correctly. It also can be done with a modest budget, as the set is very minimal with just furniture and
props. I would develop a theme for the play, which would of course be the song, “And the Soul Shall
Dance”, which the characters listen to in the play. It will be playing in the background to set the mood
for all media ads for the movie. Another promotional element will be showcasing the awards the play
has won, including the Los Angeles Drama ...


Anonymous
Really great stuff, couldn't ask for more.

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