Ben & Jerry’s History Part 1, video case study help

User Generated

rkvnglcrr

Business Finance

Description

Video: https://www.youtube.com/watch?v=-Vz2Ws8PATo&list=PL_OgUVuhGrt_gexmlWKLtGBlkNo8MLDY-

Unformatted Attachment Preview

video case study Strategy ( 5 Points) Mission, Values & Exercise: Please watch the video on Ben & Jerry's Ice Cream and answer the following questions: 1. Please list (handwrite) the personal values of Ben & Jerry's Ice Cream founders' Ben Cohen and Jerry Greenfield as identified in the video. 2. Please elaborate how the personal values of the founders of Ben & Jerry's have influenced the development of the company values, in particular the values asso- ciated with the company's mission statement: Product mission (drives us to make fantastic ice cream - for its own sake); Economic mission (asks us to manage our company for sustainable financial growth); and Social mission (compels us to use our company in innovative ways to make the world a better place). 3. Please elaborate how Ben & Jerry's Ice cream founders' personal values and their company's values have influenced the company's strategy in terms of Sourcing, Production, Logistics, Marketing, Financing, Human Resource management, etc. After 15 years after its sale to Unilever, do you think Ben & Jerry's mission will change or whither away?
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Running head: VIDEO CASE STUDY

1

Video Case Study: Ben & Jerry’s History Part 1
Name
Institution

VIDEO CASE STUDY
Video Case Study: Ben & Jerry’s History Part 1
The Personal Values of Ben & Jerry’s Ice Cream Founders
The founder Ben Cohen and Jerry Greenfield, the Founders of Ben & Jerry’s Ice
Cream have certain personal values that has contributed to their business success. They both
have passion for food and this has contributed to their decision to get into the ice cream
business. The founders also believe in social activism. They believe that a business can be
both profitable and socially responsible at the same time. Due to their practice of giving out
free treats and hosting a free film festival on the company’s anniversary, their ice cream
parlour became a community centre. Lastly, the t...


Anonymous
I was having a hard time with this subject, and this was a great help.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags