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Video: https://www.youtube.com/watch?v=-Vz2Ws8PATo&list=PL_OgUVuhGrt_gexmlWKLtGBlkNo8MLDY-
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Running head: VIDEO CASE STUDY
1
Video Case Study: Ben & Jerry’s History Part 1
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Institution
VIDEO CASE STUDY
Video Case Study: Ben & Jerry’s History Part 1
The Personal Values of Ben & Jerry’s Ice Cream Founders
The founder Ben Cohen and Jerry Greenfield, the Founders of Ben & Jerry’s Ice
Cream have certain personal values that has contributed to their business success. They both
have passion for food and this has contributed to their decision to get into the ice cream
business. The founders also believe in social activism. They believe that a business can be
both profitable and socially responsible at the same time. Due to their practice of giving out
free treats and hosting a free film festival on the company’s anniversary, their ice cream
parlour became a community centre. Lastly, the t...