Digital Marketing, writing homework help

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Part I (100 Points)

Deliverable Length: 1000–1200 words

At the second meeting of the e-marketing team initiative, President Learner has selected you to formulate interactive marketing benchmarks, such as Web site features, online services, electronic data gathering, and software applications that permit personalized digital experiences. President Learner is especially interested in assuring the e-business that its successful "health care learning for the digital future" positioning strategy is well understood.

Develop a plan of 1,000–1,200 words for the use of interactive marketing benchmarks such as Web site features, online services, electronic data gathering, and software applications as critical success factors for e-marketing process/programs.

Consider the following for inclusion:

  • Interactive marketing benchmarks: Web site designs, online features like instant messaging, and others
  • Reference citations: The Web site or online reference source from which the benchmark is identified
  • Description of e-marketing process/program critical success factor(s): The actual Cyber-Health e‑marketing advantages derived from incorporating the identified benchmark(s)

Provide a separate summary statement of how the content presents a comprehensive e-marketing process strategy for Cyber-Health.

Part II (100 points)

Deliverable Length: 600–800 words

President Learner has received a call from the founder and previous CEO of Cyber-Health, Lucy Vision, Ph.D., who urgently wants to discuss the e-business’ click-and-order online marketing process as an important source of value for the company. President Learner is familiar with the process of identifying target customers and formulating a marketing mix (four Ps) as basic marketing process methods, and he has asked you to describe how the e-business performs those functions using online e-marketing processes.

Write 600–800 words addressing the following questions:

  • Describe how the e-business in the scenario performs the process of identifying target customers and formulating a marketing mix (four Ps) using online e-marketing processes.
  • Provide some examples of how marketing research processes are different in the e-marketing environment.
  • Are social media an e-marketing option as well, considering your target markets?

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Running head: DIGITAL MARKETING STRATEGY

Digital Marketing Strategy
Name
Institution
Date

1

DIGITAL MARKETING STRATEGY

2
Part I

Our company is a business to business (B2B) involved in a wide range of products
ranging from the selling of foodstuffs via the internet and other cosmetic items all over the
country. We are currently using a web marketing platform specific to the country and thus this
initiative is undertaken with the feeling that if we implement e-marketing correctly, we will
increase our sales turnover. About 70% of our sales are conducted through the internet, and
this is, even more, reason as to why such a plan need to be implemented as soon as possible.
Apart from looking to increase our sales, we are also vouching for building our reputation when
every customer visits for the first time. Therefore, we are going to create a website for the
marketing program that ensures customers get what they want within 5sec; thus we should
always ensure that what is posted is up to date. Also, it will be a platform which will spread
the idea of what we do to others through search engines, social media optimization, and affiliate
marketing where possible. As we know a website is like a door to the company and therefore
it must be appealing, organized, and relevant.
Having a SWOT analysis will help us identify the competitive advantages we have over
peer companies and therefore use it as the central marketing theme. Our strengths lie in our
extensive customer base that has expressed loyalty for our products since inception. They are
geographically distributed and cut across all ages. We have also been known to offer highquality products at very reasonable prices; this is not cherry picking but very evident from the
customer feedback we have been receiving now and then. Complaints have stood out at only
8%, but we always do our best to resolve them in time (Wilson, 2010). We have stores open
across the country in the main cities always bringing us close to our customers.
Our weakness is that we have always been backtracked in terms of technology and most
of our technical staffs have poor web based experience. We have not made a move into creating
any online partners in the business though there are a bunch that would be willing if we

DIGITAL MARKETING STRATEGY

3

approach them. We do not have means for customer tracking, and a high percentage of the
complaints have been on the late delivery of products (Wilson, 2010).
Our opportunities lie in the large market demand out there that has not been tapped both
within our geographical region and out there.
The threats that face our company are that we have big peer companies with massive
financial infrastructure in the same b...


Anonymous
Really great stuff, couldn't ask for more.

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