Customer Centricity Without customers, businesses could not succeed.  The term “customer centric” has, therefore, become synonymous with proactive business strategy worldwide.  Primarily due to advances in technology, we are experiencing a fundamental shift in marketing – from a previous focus on companies to a spotlight on consumers.  This gives customers a much stronger voice in both the business-to-business (B2B) and business-to-consumer (B2C) markets. This core reading discusses how customer centricity fits into an organization in three ways:  as part of a knowledge management system (understanding the customer); as part of developing strategic competence as a learning organization (building a customer-centric culture); and as a foundation for corporate strategy development and execution (serving the customer). Following your review, prepare responses to the following discussion questions: According to research, what are some of the key customer-centric characteristics of successful companies? What are some of the ways that technology has shifted power from companies to consumers? In discussing Net Promoter Score (NPS), why does Reicheld suggest doing surveys frequently rather than annually or just a few times a year?

Week 7 Assignment: Theoretical Framework to Support Evidence-based Practice: PowerPoint Presentation Purpose Nurse practitioners actively engage in the process of translating nursing knowledge into practice, thereby establishing evidence-based approaches within the discipline.  Throughout this process, a theoretical framework provides a meaningful context to guide and support the evidence-based practice. The purpose of this assignment is to identify a theory or model which can be used as a framework for a future evidence-based project during your nurse practitioner education.  Activity Learning Outcomes  Through this assignment, the student will demonstrate the ability to:  Through this assessment, the student will meet the following Course Outcomes:  Apply nursing theory as a framework to guide the translation of knowledge and implementation of evidence-based practice in future professional settings. (CO #2)  Analyze theories from nursing and relevant fields with respect to the components, relationships among the components, and application to advanced nursing practice. (CO#4)   Requirements: You will create a Kaltura presentation using PowerPoint.     Criteria for Content  Review literature regarding issues or concerns within your selected nurse practitioner specialty.   Select a theory or model which is relevant to your nurse practitioner specialty and would offer a meaningful context for evidence-based practice surrounding the issue or concern which you identified.   In a PowerPoint Presentation, address the following.   Introduction to the presentation  Identify and describe a theory or model and explain its relevance to your nurse practitioner specialty.  Describe an issue or concern that is related to  your nurse practitioner specialty, and explain its impact on health care outcomes  Explain how the theory or model can be used as a framework to guide evidence-based practice to address the issue or concern, and discuss the unique insight or perspective offered through the application of this theory or model.   Conclusion to the presentation  References  Preparing the presentation  Submission Requirements  Application: Use Microsoft Word 2013™ to create the PowerPoint presentation.    Length: The PowerPoint presentation must be 7 total slides (excluding title and reference slides).  The Kaltura presentation should be between 5-15 minutes.  Please use the Kaltura feature available in your classroom to record and submit your presentation. Additional instructions on Kaltura can be found under Course Resources.  Speaker notes should be used and include in-text citations when applicable. Submit PowerPoint with speaker notes as an attachment to the Dropbox.  A minimum of three (3) scholarly literature sources must be used.   Submission: Submit your PowerPoint file to the Week 7 Dropbox.   Upload your Kaltura presentation to the Week 8 threaded discussion.  Best Practices in Preparing the Presentation  The following are best practices in preparing this presentation:   Review directions thoroughly.  Follow submission requirements.  Make sure all elements on the grading rubric are included.  Rules of grammar, spelling, word usage, and punctuation are followed and consistent with formal, scientific writing.  Review the Creating a Professional Presentation located in Course Resources.  Review the Kaltura directions located in Course Resources.  Ideas and information that come from scholarly literature must be cited and referenced correctly.  A minimum of three (3) scholarly literature sources must be used.   Abide by CCN academic integrity policy.  ASSIGNMENT CONTENT  Category  Points  %  Description  Introduction  (1 slide)  20  10%  Introduction includes general information on what will be presented. Identify sections of the PowerPoint presentation.    Identification of Theory or Model (2 slides)  40  20%  Identification and overview of one theory or model. Explanation of its relevance to the selected area of advanced practice nursing.  Provide speaker notes. Speaker notes and/or slides include citations from scholarly nursing literature which support the assertions made.   Issue or Concern in selected area of Advanced Practice Nursing  (1 slide)  40  20%  Describe one specific issue or concern within the selected area of advanced practice nursing. Explanation of the impact of this issue or concern on health outcomes. Provide speaker notes. Speaker notes and/or slides include citations from scholarly nursing literature which validate the importance of the issue or concern.  Theory as Framework for Evidence-based Practice    (2 slides)  40  20%  Explain how the theory or model can serve as a framework to support evidence-based practice to address the issue or concern. Discuss the unique insight or perspective offered through the application of this theory or model. Provide speaker notes. Speaker notes and/or slides include citations from scholarly nursing literature which support the assertions which you present.   Conclusion   (1 slide)  20  10%  Summarize key information presented in PowerPoint presentation. Provide speaker notes.  160  80%  Total CONTENT Points= 160 pts  ASSIGNMENT FORMAT  Category  Points  %  Description  APA Format  10  5%  Ideas and information that come from scholarly sources must be cited and referenced correctly. In-text and parenthetical citations must be used and may be provided on the slide or within the speaker notes. Slides, speaker notes, and references are consistent with APA 6th edition format. A minimum of three (3) scholarly references are used.   Presentation of Slides  10  5%  PowerPoint presentation includes title slide, 7 content slides, reference slide(s). Presentation of slides are professional in appearance and tone. Balance among space, words and graphics, and color is effective.   Kaltura Presentation  10  5%  Kaltura is used for presentation. Recording is clear. Length of recording is between 5-15 minutes.  Writing Mechanics  10  5%  Rules of grammar, spelling, word usage, and punctuation are followed and consistent with formal written work as found in the 6th edition of the APA manual.  40  20%  Total FORMAT Points= 40 pts  ASSIGNMENT TOTAL=200 points  Rubric NR501NP_WK7_Presentation_SEPT19 NR501NP_WK7_Presentation_SEPT19 CriteriaRatingsPts This criterion is linked to a Learning OutcomeIntroduction• Identification of sections of the presentation • Speaker notes used to add depth to introduction 20.0 pts Excellent Presentation of information is concise and includes the required elements. 18.0 pts V. Good Presentation of information is adequate and includes the required elements. 17.0 pts Satisfactory Presentation of information includes ONE of the required elements. 10.0 pts Needs Improvement Presentation of information is unclear or disorganized and includes one of or both the required elements. 0.0 pts Unsatisfactory No introduction slide 20.0 pts This criterion is linked to a Learning OutcomeIdentification of Theory or Model• Identifies one theory or model • Explains the relevance of the theory or model to the selected area of advanced practice nursing • Provides speaker notes • Speaker notes and/or slides include citations from scholarly nursing literature which support the assertions made. 40.0 pts Excellent Presentation of information is comprehensive and concise and includes all of the required elements. 36.0 pts V. Good Presentation of information is superficial in places and includes all of the required elements. 33.0 pts Satisfactory Presentation of information is minimally demonstrated and includes all of the required elements. 20.0 pts Needs Improvement Presentation of information in one of the required elements fails to meet expectations. 0.0 pts Unsatisfactory Presentation of information in two or more required elements. 40.0 pts This criterion is linked to a Learning OutcomeIssue or Concern in selected area of Advanced Practice Nursing• Describes one specific issue or concern within the selected area of advanced practice nursing. • Provides speaker notes • Speaker notes and/or slides include citations from scholarly nursing literature which validate the importance of the issue or concern. 40.0 pts Excellent Presentation of information is comprehensive and concise and includes all of the required elements. 36.0 pts V. Good Presentation of information is superficial in places and includes all of the required elements. 33.0 pts Satisfactory Presentation of information is minimally demonstrated and includes all of the required elements. 20.0 pts Needs Improvement Presentation of information in one of the required elements fails to meet expectations. 0.0 pts Unsatisfactory Presentation of information in two or more required elements. 40.0 pts This criterion is linked to a Learning OutcomeTheory as Framework for Evidence-based Practice• Explains how the theory or model can serve as a framework to support evidence-based practice to address the issue or concern. • Provides speaker notes • Speaker notes and/or slides include citations from scholarly nursing literature which support the assertions which are presented. 40.0 pts Excellent Presentation of information is comprehensive and concise and includes all of the required elements. 36.0 pts V. Good Presentation of information is superficial in places and includes all of the required elements. 33.0 pts Satisfactory Presentation of information is minimally demonstrated and includes all of the required elements. 20.0 pts Needs Improvement Presentation of information in one of the required elements fails to meet expectations. 0.0 pts Unsatisfactory Presentation of information in two or more required elements. 40.0 pts This criterion is linked to a Learning OutcomeConclusion• Summarizes key information presented in PowerPoint presentation • Provides speaker notes 20.0 pts Excellent Presentation of information is comprehensive and concise and includes all of the required elements. 18.0 pts V. Good Presentation of information is adequate and includes the required elements. 17.0 pts Satisfactory Presentation of information is minimally demonstrated and includes all of the required elements. 10.0 pts Needs Improvement Presentation of information in the required elements is missing. 0.0 pts Unsatisfactory Conclusion is not provided 20.0 pts This criterion is linked to a Learning OutcomeAPA FormatAPA guidelines, as per the 6th edition of the manual, are demonstrated for the following: • In-text citations are used and provided on the slide or within the speaker notes. • Slides, speaker notes, and references are consistent with APA 6th edition format. • Uses at least 3 scholarly references One deduction for each type of APA format error. 10.0 pts Excellent 0 to 1 APA error is present 9.0 pts V. Good 2–3 APA errors are present 8.0 pts Satisfactory 4–5 APA errors are present 5.0 pts Needs Improvement 6–7 APA errors are present OR does not use at least 3 scholarly references 0.0 pts Unsatisfactory 8 or greater APA errors are present AND does not use at least 3 scholarly references 10.0 pts This criterion is linked to a Learning OutcomePresentation of Slides• Title slide • Reference slide(s) • Slides are professional in appearance and tone. • Slides are balanced spatially, including words and graphics. • Color is effective. • Presentation is 7 total slides 10.0 pts Excellent PowerPoint presentation addresses all of the required elements. 9.0 pts V. Good PowerPoint presentation does not address one of the required elements. 8.0 pts Satisfactory PowerPoint presentation does not address two of the required elements. 5.0 pts Needs Improvement PowerPoint does not address three or more of the required elements. 0.0 pts Unsatisfactory PowerPoint is unprofessional or does not include any required elements. 10.0 pts This criterion is linked to a Learning OutcomeKaltura Presentation• Kaltura is used as presentation medium • Audio is clear • Video is clear • Presentation is between 5-15 minutes in length 10.0 pts Excellent Kaltura presentation addresses all of the required elements. 9.0 pts V. Good Kaltura presentation does not address one of the required elements. 8.0 pts Satisfactory Kaltura presentation does not address two of the required elements. 5.0 pts Needs Improvement Kaltura presentation does not address any of the required elements. 0.0 pts Unsatisfactory Kaltura is not used for presentation 10.0 pts This criterion is linked to a Learning OutcomeWriting MechanicsGrammar, spelling, word usage, punctuation, and other aspects of formal written work as found in the 6th edition of the APA manual 10.0 pts Excellent 1–2 errors 9.0 pts V. Good 3–4 errors 8.0 pts Satisfactory 5–6 errors 5.0 pts Needs Improvement 7–8 errors 0.0 pts Unsatisfactory 9 or greater errors 10.0 pts This criterion is linked to a Learning OutcomeLate penalty deductionsStudents are expected to submit assignments by the time they are due. Assignments submitted after the due date and time will receive a deduction of 10% of the total points possible for that assignment for each day the assignment is late. Assignments will be accepted, with penalty as described, up to a maximum of three days late, after which point a zero will be recorded for the assignment. Quizzes and discussions are not considered assignments and are not part of the late assignment policy. 0.0 pts Manual Deductions 0.0 pts Manual Deductions 0.0 pts Total Points: 200.0 PreviousNext