Identify and develop service concepts

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timer Asked: Jul 2nd, 2013

Question Description

Case Exercise I – Build-It Home Improvement Stores, Sweden    Read the case found at the end of Chapter 2 in your textbook and write a two to three page paper on the following questions. Use at least two additional scholarly resources supporting your points.    

a. Identify and develop the service concepts that Bert Nystrom should deliver in Build-it stores.
   

 b. What operational challenges does he face in delivering these services?


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