Comparative Approaches and Servicescape

timer Asked: Jul 2nd, 2013

Question description

  1. Comparative Approaches
    Compare the approaches of two organizations in the same service sector, one choosing to operate through intermediaries, the other preferring to deal with end customers directly. What are the benefits and challenges of each approach? 
  2. Servicescape
    Analyze the servicescape of your favorite restaurant or fast-food eating establishment. What aspects encourage the “right” behaviors in the customers and employees? Are there any aspects of the servicescape that you would change? Explain your answer.

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