Retail Store Paper

timer Asked: Jul 3rd, 2013

Question Description

I need an explanation for this Marketing question to help me study.

Write: Visit a retail store and observe all the elements of “packaging” that help to create a brand image in the minds of customers. Write a minimum 3 page paper covering your observations and analysis. State what the desired brand image of the store should be (how does the store want customers to describe it and feel about it?)• Describe specific elements that enhance or degrade that brand image, such as lighting, space, layout, displays, quality of merchandise, quality of store’s interior features, behavior of staff, advertising and in-store promotions, smell, surroundings, sounds, etc. etc. (Make sure you cover all the topics just listed at a minimum!) •WRITE ANALYSIS, not just descriptions! •Conclude with a paragraph stating why the store does or does not create its desired brand image. What should it change or do differently?

  • •You will ALSO make a 5 minute presentation about the findings in your paper the night the paper is due. Use PowerPoint or other visual support materials, including photos if possible. 

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