Target Market Population
Imagine that your hospital is planning to open a clinic to provide ease of access to health care to an indigent population where transportation to the hospital or hospital ancillary services is a barrier. Using the largest city in your state, determine where the best location would be for this clinic. You will first need to gather information.
Available national databases can be used to locate subsets of the market. The text provides some good examples about the most frequently used websites and search engines. Another wonderful tool is the U.S. Census Bureau. Using this link: https://factfinder.census.gov/
- For this exercise you'll be researching the largest city of the state that you reside in (New York State). Under the Community Facts Headline type that in
- "People at Specified Levels of Poverty" Link
- Download and save the data set (Note: you can download to Excel or you can copy and paste to a Word document)
- Analyze the data – would this be a good location for neighborhood clinics to enhance access to medical care? Why or why not? Attach the saved data set with your analysis to your post