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timer Asked: Nov 6th, 2016

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: Prepare a Critical Analysis of a Case Study

MBA5102-8 Assignment 2: Prepare a Critical Analysis of a Case Study Your Name Faculty’s Name November 6, 2016 Introduction Problems Mattel Faced Six Cultural Issues Mattel Performance on Six Issues Conclusion and Recommendations References
Course Code: MBA5102-8 Course Start Date: 10/31/2016 Section: Globalization and Culture Week: 2 Activity: Prepare a Critical Analysis of a Case Study Activity Due Date: 11/13/2016 Activity Description Using the required readings and a minimum of two external professional or scholarly resources, provide a critical analysis of Mattel’s Barbie Goes to China case study. Provide an introduction briefly describing the problems Mattel faced.  Use the required readings and two external resources of your choice (not Wikipedia) to identify six cultural issues that U.S. businesses must address before attempting to sell their products internationally. Include citations in your analysis. Assess how Mattel performed on the six issues that you identified. Conclude with a summary and recommendations. Remember to include a references page.  Length: 3-5 pages not including assignment cover sheet, title page, and references page. Begin your assignment with the NCU cover sheet, followed by a title page, and then an introduction, where you will state the purpose of the paper. Use topic section headings for each of the bullets (centered and bolded). Remember to cite your sources within the text of your document. End with a concluding paragraph, followed by the references page. If you have in-text citations, they must appear on the references page. Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect professional business writing and current APA standards. Upload your assignment using the Upload Assignment button below. Learning Outcomes 1.0    Evaluate current and future global trends and the business challenges that ensue. 4.0    Discuss ways in which organizations might adapt to the changing environment of business in the twenty-first century. Resources  Articles Reference Instruction Strojilova, P., & Rafferty, P. D. (2013). People strategy: Understanding voluntary turnover in organizations using an illustrative case study.  Optional: Read Article http://proxy1.ncu.edu/login? url=http://search.ebscohost.com/login.aspx? direct=true&db=bth&AN=93701536&site=eds-live Websites Reference Instruction Voigt, K. (November 21, 2012). What do Chinese consumers want? Not Barbie.  Read Website Resource http://edition.cnn.com/2012/11/21/business/china-consumers-barbie/ Wang, H. (October 24, 2012). Why Barbie stumbled in China and how she could reinvent herself.  Read Website Resource http://www.forbes.com/sites/helenwang/2012/10/24/why-barbiestumbled-in-china-and-how-she-could-re-invent-herself/ Kaplan, D. (January 17, 2013). Mars incorporated: A pretty sweet place to work.  Optional: Read Website Resource http://fortune.com/2013/01/17/mars-incorporated-a-pretty-sweetplace-to-work/ Partridge, A. (August 9, 2011). Case study: Zappos’ company culture delivers happiness.  Optional: Read Website Resource http://enviableworkplace.com/case-study-zappos-company-culture- delivers-happiness/ Document/Other Reference MBA5102-8 Assignment 2 Template  Instruction Download Template for assistance with assignment completion MBA5102-8_Assignment_2_Template.docx The CEOShowTV. (February 8, 2013). The best of corporate culture [Video File].  https://www.youtube.com/watch?v=XzkflxO82O4 Optional: View Video

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