Product development

timer Asked: Nov 6th, 2016

Question description

I am going to create three new product for urban outfitter using this year design to design for fall 2017. I need to shop high end stores like barneys , acne studio, and look at aspiration brands.

these are the three tops im going to develop .

Key item - The new development for the fashion knit top is a modern interpretation on a jersey-knit crop top. It was influenced by the growing trend of use of ties on garments. The silhouette has a boxy construction.

fashion top - Loose ties were reported in WGSN’s Key Details Report for A/W 16/17 for trim embellishments. Throughout Spring and Fall 2016 season this trend has been interpreted by designers and trickled down into retail stores mostly seen as a detail along the neckline.

pattern top for last year discription -

  1. The pattern of this top was modified by changing the weight of the lines. The colors along the hem were removed and added into the shirt itself. Instead of only black and white stripes, the stripes are colored.

Trend Services: You will research the Doneger, Fashion Snoops, WGSN, and any other trend services covered in the class or available on the library database to look for important trends in silhouette, fabric, design details, trims, color, print, pattern or embellishments. Be specific within the services to which trends you have used.

Note: For LY use photo or sketch from Assignment #1 however for 2017 use a sketch or CAD of new design, text must be in your own words-do not insert an entire article from one of these trend services. Describe in detail what is relevant to your customer and how it will be used in the development of the new cut & sew knit tops. These sources, including images, must be cited with APA 6th Edition format using in text and image citing.

Editorials: published in Consumer Magazines and Trade Papers: You will also be required to review Fashion Magazines for editorial layouts. Note the difference between advertisement and editorial information. Great “tear” sheets will really help get your point of view across visually. A picture is often worth a thousand words. Make sure you photo copy your tear sheets and label the exact design detail you would like to point out that inspired you. Always best to have the images in the section of your report that you are applying the trend to that is being described. Also note the brand or retailer as well as the magazine’s name and date of issue (see APA). The original copies of the tear sheets should be saved to create your inspiration boards for the final presentation. Write about the fashion periodicals you reviewed for information that is relevant to your new development. Again, the sources must be cited on your reference page (APA).

III: Shopping the Market:

Shopping the market: How lucky you are to be studying fashion in New York City! You will need to get out to the stores...always!! Include information from your shopping trips to higher end stores that would influence fashion trends significant to your customer. You should start to look at stores at least two price levels above your selected store. Since you have already reviewed the forecast services you can focus on a few trends that will be significant to your customer. Look for knit top silhouettes, fabrics, print/pattern/embellishment direction, and interesting design ideas that you can utilize on your new knit top assortment. Remember to document your store visits and the



brands you have reviewed. You will need well-written descriptions of what you saw to use in your paper. Detail what you saw and how you used this inspiration specific to your new development for knit tops. Apply classroom lecture on “How to shop/study the Market”.
Note: Silhouette, Color, Theme, Print, Pattern, Embellishment must all have more than one point of research to be credible. i.e. Fashion Service, Runway, Retail, Editorial etc. As you prepare your report number each resource within each section: 1,2,3...this will assist me in grading that you have substantiated your product and collection decisions. All sources must be cited on your reference page. **Reminder to add 1-2 paragraphs of your shopping experience.

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