Internet marketing

Anonymous
timer Asked: Nov 11th, 2016

Question description

I need Only Task5 Task6 Task7 and Task8 to be done.

Please check the attachment i only need the above tasks mentioned to be done

COLLEGE OF BANKING AND FINANCIAL STUDIES DEPARTMENT OF PROFESSIONAL STUDIES Assignment front sheet Assignment - 1 Qualification Unit number and title Pearson BTEC Level 5 HND Diploma in Business UNIT 5 :Internet marketing Semester Batch IV Fall 2016-17 Student name Assessor name Ms. Priya Gopal / Dr. Anas Student No. Internal Verifier (IV) name Dr Swaroop Date issued Completion date 5/10/2016 2/11/2016 Assignment title Understanding marketing through Internet Learning Outcome Learning outcome Assessme nt Criteria Understand marketing 1.1 through the internet LO1 1.2 1.3 1.4 LO2 Be able to use the internet for promotion using digital marketing communications Submitted on In this assessment you will have the opportunity to present evidence that shows you are able to: Explain the elements of internet marketing 1 Evaluate the internet marketing mix 2 Compare internet marketing tools – e-tools Examine interactive order processing 2.1 Demonstrate the mechanics of search engine marketing 2.2 Write the copy for a suitable opt-in email marketing newsletter 2.3 Follow guidelines for best practice in online public relations 2.4 Task Evidence no. (Page no) Demonstrate how businesses can use new digital media communities, e.g. file-sharing 3 4 5 6 7 8 Learner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature: Date: In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades Grade Descriptor Indicative characteristic/s Contextualisation M1 Identify and apply strategies to find appropriate solutions To achieve M1, you need to identify and apply appropriate understanding of Effective judgements have been marketing through internet (task 1). effectively compared various e-tools used made. by Talabat.com(Task 3) M2 Select / design and apply appropriate methods / techniques A range of methods and techniques have been applied Appropriate learning methods/techniques have been applied The appropriate structure and approach has been used To achieve M3, use appropriate approach in presenting and examining order processing methods used by Talabat(Task 4).Use appropriate structure in making opt-in email marketing newsletter specific to the recruitment bureau(Task 6). Suggest various approaches that could be used by Talabat in online public relations (Task 7). Suggest various approaches in file sharing that could be used Talabat.com(task 8) Conclusions have been arrived at through synthesis of ideas and have been justified To achieve D1, ,you have provide valid conclusions on various e-tools used by Talabat.com(Task 3) M3 Present and communicate appropriate findings D1 Use critical reflection to evaluate own work and justify valid conclusions D2 Take responsibility for managing and organising activities D3 Demonstrate convergent /lateral / creative thinking To achieve M2, use a range of marketing mix elements to evaluate Talabat.com (Task 2). use a range of methods/techniques to demonstrate search engine optimization (Task 5) Activities have been managed Effective thinking has taken place in unfamiliar contexts. To achieve D2, you will have to manage all the activities effectively in understanding the elements of internet marketing (Task1). Demonstrate all activities have been managed well (task 4). Manage all activities in writing the marketing newsletter(Task 6) To achieve D3, you have to demonstrate effective/convergent thinking by evaluating various marketing mix elements for Talabat.com (Task 2). Effective thinking has demonstrated in evaluating various techniques used for search engine optimization (Task 5). Demonstrate/identify various online public relation techniques (Task 7). Demonstrate/identify various file sharing techniques(Task 8) Assignment Brief Purpose of this assignment This unit assignment will enable the learners with an understanding of internet marketing so they can develop the skills to use the internet for promotion, advertising, online public relations and digital marketing communications. Case Study Talabat.com is at the forefront of the online food ordering industry in the GCC. Housing a wide variety of cuisines from the most renowned and recognized international as well as local restaurants, we make customer convenience our top priority. No matter what cuisine or restaurant you are craving, find it on Talabat.com in Bahrain, Kuwait, KSA, Qatar, UAE and Oman. Talabat customers can easily browse our enormous inventory of restaurant menus using their PC or mobile phone. Choose your preferred cuisine, confirm your meal with a click, pay instantly and get your favorite dish hot and fresh in no time, delivered right to your doorstep. https://www.talabat.com/oman Task 1 – LO1 - Assessment Criteria 1.1 (M1,D2): Internet marketing refers to the application of marketing principles and techniques via electronic media and more specifically the internet and the use of the complex interactive digital media which comprise the tools of internet marketing. Explain the elements of internet marketing To achieve pass you must;  Explain how Talabat gains numerous benefits through internet marketing such as interactivity with customers, extended scope, immediacy and closed loop marketing. To achieve M1, you need to identify and apply appropriate understanding of marketing through internet. To achieve D2, you have to manage all activities effectively in understanding the elements of internet marketing Task 2 – LO1 - Assessment Criteria 1.2 (M2, D3): Evaluate the internet marketing mix To achieve pass you must;  Evaluate how Talabat can use various internet marketing mix elements. To achieve M2, use a range of marketing mix elements to evaluate Talabat.com To achieve D3, you have to demonstrate effective/convergent thinking by evaluating various marketing mix elements for Talabat.com Task 3 – LO3 - Assessment Criteria 3.1 (M1,D1) Compare internet marketing tools (e-tools). In present internet marketing age, number of e-tools can be used by the business organizations such as digital radio, Twitterfeed, you tube, facebook etc. To achieve pass you must;  Compare various e-tools used by Talabat.com To achieve M1, effectively compared various e-tools used by Talabat.com. To achieve D1,you have provide valid conclusions on various e-tools used by Talabat.com Task 4 – LO3 - Assessment Criteria 1.4 (M3,D2): Examine interactive order processing. To achieve pass you must;  Examine the order processing methods used by Talabat, clearly showing the steps choosing the item, placing the order, authorisation of payment, online confirmation, tracking of order and delivery. To achieve M3, use appropriate approach in presenting and examining order processing methods used by Talabat To achieve D2, demonstrate all activities have been managed well. Task 5 – LO3 - Assessment Criteria 2.1 (M2, D3): Search engine optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) - including Google, Bing, Yahoo and other search engines. Demonstrate the mechanics of search engine marketing. To achieve pass ;  Demonstrate how Talabat.com can improve its position in search engines. To achieve M2, use a range of methods/techniques to demonstrate search engine optimization. To achieve D3, effective thinking has demonstrated in evaluating various techniques used for search engine optimization. Task 6 – LO3 - Assessment Criteria 2.2 (M3, D2): Write the copy for a suitable opt-in email marketing newsletter for a recruitment bureau. To achieve pass ;  Write a suitable opt-in email marketing newsletter for Talabat.com. To achieve M3, you have to use appropriate structure in making opt-in email marketing newsletter specific to the recruitment bureau. To achieve D2, manage all activities in writing the marketing newsletter. Task 7 – LO3 - Assessment Criteria 2.3 (M3, D3): Online PR has the similar objective as of traditional PR i.e. to influence the people instead of placing brand content. Online PR would include online pick up or may be social media. Often online PR targets the online properties. Some of the common online PR channels include industry websites, twitter feeds, wikis, blogs and topical website etc. Some of the common advantages of online PR include referrals with trust, high effectiveness, high reach, low cost, another channel for communication and interconnection with target audience Follow guidelines for best practice in online public relations. To achieve pass ;  Demonstrate the best practices that could be used by Talabat.com in online public relations. To achieve M3, suggest various approaches that could be used by Talabat in online public relations. To achieve D3, demonstrate/identify various online public relation techniques. Task 8 – LO3 - Assessment Criteria 2.4 (M3, D3): Demonstrating how businesses can use new digital media communities, e.g., Facebook- File sharing etc To achieve pass ;  Demonstrate how Talabat.com can use digital media communities. To achieve M3, suggest various approaches in file sharing that could be used Talabat.com To achieve D3, demonstrate/identify various file sharing techniques. Evidence checklist Summary of evidence required by student Evidence presented Explain the elements of internet marketing Task 1 Evaluate the internet marketing mix Task 2 Compare internet marketing tools – e-tools Task 3 Examine interactive order processing Task 4 Task 5 Demonstrate the mechanics of search engine marketing Task 6 Write the copy for a suitable opt-in email marketing newsletter Task 7 Follow guidelines for best practice in online public relations Task 8 Demonstrate how businesses can use new digital media communities, e.g. file-sharing Guidance notes: 1. Use standard document formats and structures. 2. Word process the documents. 3. Use 12 point Arial or Times New Roman script. 4. Provide a list of references and use the Harvard referencing system. 5. Complete the title page and sign the statement of authenticity. 6. Upload the entire assignment in MS word format only on Turnitin. 7. Staple only once to keep the pages of your work together. 8. Late submission, late work will only be marked on the next occasion the unit is taught. 9. Submit the work along with the Turnitin report to the respective assessors in their offices. 10.Collect the assignment submission form duly signed by the assessor and the learner. 11.Grades are subject to External Verification. 12.Assignment length should not exceed 2500 words. Achievement Summary Qualification Pearson BTEC Level 5 HND Diploma in Business Assessor name Unit Number and title IV name Student Number Student name Ms. Priya Gopal Criteria Reference To achieve the criteria the evidence must show that the student is able to: Achieved? (tick) LO1 1.1 Explain the elements of internet marketing 1.2 Evaluate the internet marketing mix 1.3 Compare internet marketing tools – e-tools 1.4 Examine interactive order processing 2.1 Demonstrate the mechanics of search engine marketing 2.2 Write the copy for a suitable opt-in email marketing newsletter 2.3 2.4 Follow guidelines for best practice in online public relations Demonstrate how businesses can use new digital media communities, e.g. file-sharing Higher Grade achievements (where applicable) Grade descriptor M1: Identify and apply strategies to find appropriate solutions Achieved? (tick) Grade descriptor D1: Use critical reflection to evaluate own work and justify valid conclusions M2: Select/design and apply appropriate methods/techniques D2: Take managing activities M3: Present and appropriate findings D3: Demonstrate convergent/lateral /creative thinking communicate responsibility for and organising Achieved? (tick) Assignment Feedback Formative Feedback: Assessor to Student Action Plan Summative feedback Feedback: Student to Assessor Assessor Signature Date IV Signature Date Student Signature Date

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