INSTRUCTIONS: Please RESPOND to this answer from the Point of view as a student. Use credible sources and respond as if you are a manager of a marketing agency. Tell this student what your marketing agency would think of each of these answers from a Management perspective in about 4-5 paragraphs:

MT3 - Some aspects of the International Strategy Configurations to be considered are: Discuss International Configurations using the parameters of Exhibit 7.9, Global Efficiencies and Local Responsiveness. Discuss the four effective tactics for developing a Global Mind-Set (see How Would You Do That? 7.2, pages 228 – 229.

A global mind is important for executives because we live in a global economy. According to Buechel (n.d) “

1.Acting on opportunities, using close friends and solving problems despite cultural challenges

2.Effectively communicating across global/local demands

3.Formal and informal best practice sharing

4.Acting on emerging opportunities

5.Building trust across cultural settings”.

Travel: I would travel to the place often and learn about their culture, traditions and people. It is important to respect other cultures and customs.

Teams: I would learn about the different cultures in US by forming diverse teams and conversing about culture and values

Training: I would read books about the country’s culture and learn about them.

Transfers: According to Carpenter and Sanders (2008) “The most effective though most expensive tactic for developing global leaders is the actual transfer of individuals to foreign assignments. Such expatriate assignments tend to be most effective because they typically force individuals to become immersed in the local culture”.

Reference:

Beuchel (n.d), Developing a global mindset, the five keys to success, Retrieved from http://www.imd.org/research/publications/upload/32-Global-minsets-27-01-2014.pdf

Carpenter & Sanders (2008). Strategic Management: A Dynamic Perspective. Upper Saddle River, NJ, USA: Pearson Education, Inc.