Introduction to Hospitality
1)select one area/sector (e.g.
Lodging, Restaurant, Casino, Meetings, Conventions, Travel and Tourism) of
Hospitality Industry and track news and trends throughout the semester,
2)give an overview of the
sector selected and clearly define the interrelation it has within the
3)identify five (5) trends
that will impact selected sector within the next 10 years and discuss each in
4)select a company within sector
that is ranked amongst the top 10 within the industry. Ranking can be based on
one or more of the following factors: Market Share, Annual Revenue, Number of
a.Give a brief summary of the
company to include but not limited to History, Mission, Products and Services,
and Competitive position.
b.Evaluate the company’s
performance based on the trends that are current or those identified in item 3.
c.Give three strategies that
the company can pursue to support growth, financial strength, and retention of
competitive position for the future.
5)Give a recommendation for
company to pursue. Choose one (1) of the three strategies and explain in detail
why this would be the best approach that the company should pursue. Be sure to
include materials learned from chapters as well as various supportive materials
that group gathered from research and professional experience.