game analysis paper

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game analysis paper
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ITM 220 Game Analysis Requirements Each team will report their team strategy for the ERP simulation game and then analyze their team’s performance. The team will write a report that discusses each item listed below. The team will discuss what went well and what did not. Discussion should include why the team came to their conclusions and provide recommendations on how they would approach a similar situation in the future.. Only one paper per group should be uploaded to Blackboard. Please name your file “Team_Letter_Strategy_Analysis_Paper” where “Letter” is replaced with your team letter. You may upload either a Word document or PDF file. Each student will also assess the performance of their team through a peer evaluation. The peer evaluation will be performed in class on October 31. OVERALL PAPER STRUCUTURE This component will be graded on how well the team addresses: a. Strategy (pre-game): Going into the game what did you think you would need to do to successfully compete against the other teams in your industry? b. The execution of the plan during game play: What changes did you have to make to your team organization and or strategy to successfully compete? c. Analysis of the results and recommendations for future play (post-game): What did you learn and how what changes would you make if you had to compete in this simulation again? DETAILED PROJECT AREAS TO BE INCLUDED IN YOUR REPORT 1. Industry Analysis - Apply 5-forces model to the German Muesli Industry 2. Strategy -- Develop a generic strategy for your company (Porter model) 3. Business Processes - Develop initial plans for handling business processes to implement the strategy within the industry. Consider the following: Team Management  Team Division of Labor: Who will be doing what jobs and/or performing which transactions?  Collaboration Strategy: How was your team able to communicate with each other? Which team members communicated the most with each other? Were all members able to communicate successfully and work together rather than just completing tasks in isolation?  Leadership: Did someone function as a team leader to keep the group focused and on task? If so, did you decide on this as a group or did a leader emerge? If not, would you have performed better if someone had performed this function? Marketing Strategy  Product Mix: Which products did you sell and in which sizes? Did you change the recipe to make your product contain more of the desired ingredients?  Place (region to sell): Which areas and which types of retailers bought the most of your muesli?  Pricing: How did your prices compare to the other teams? What strategy did you use to determine your price? Did you use a strategy that looked at production costs and then mark up the muesli a certain amount or a certain percentage, or did you use market forces to determine your price?  Promotion (Advertising): Did you use advertising? Did you use it effectively? Did you advertise products that you did not have in stock? Did you raise prices on those products you were advertising? Sales Forecasting  Products Produced: How did you decide on which products to produce? How did you decide on which lot sizes to produce in?  Forecasting: Did you order lots of cereals at one time or forecast your products one at a time? Production Strategy  Production Planning: Did you release everything when the raw materials came in or did you try to time the release of your production to when you anticipated running out of inventory?  Capacity Planning: Did you stick with the 21,000 boxes per day capacity that you had or did you increase your capacity? Did you stick to the 12 hour set up time or did you reduce your set up time? What were the results of those actions?  Production Management: Were you able to keep your production lines running at all times or were there times that you were not producing because you didn’t purchase your raw materials in time? Inventory Management  Raw Materials: Did you ever exceed your ability to store your raw materials and have to rent more warehouse space or did you stay within the prescribed limits?  Finished Goods: Did you ever have more boxes of cereal to store than you had space for and have to rent more warehouse space? Financial Strategy  Financial Management: How were your financial numbers compared to the other teams? For example, Credit Rating, Net Income, Sales, Gross Margin, ROE, etc.  Cash Management: Did you manage your money well, or did you have to borrow more money or have your credit rating decline?  Loan Management: Did you pay back extra on your loan or just let the automatic payments take care of the loan for you? Why did you choose the strategy you did? Environmental Scanning    4. Competitor Pricing: Did you use competitor pricing as a part of determining your prices? What were your prices like compared to those of your competitors? What impact did that have on your performance? Competitor Financial Results: How did your financial numbers compare to those of your competitors? What impact did that have on your performance? Industry Monitoring (news, price changes, significant events, etc.): What impact did the news and other things going on in the environment have on your strategy> Strategy Execution: Monitoring plan’s execution and development of alternatives required for success during the course of game play. Your report should use not only words but also graphics, etc. to tell the story of your game play and why you were/were not successful in running your muesli company. Editing, spelling, and grammar count, so be sure to collaborate not cooperate on the final paper (check each other’s work and provide feedback).

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