case study of online marketing

timer Asked: Nov 17th, 2016

Question description



1. Identify what you think are the 8 most important points made in these two E-books and discuss why these are important points for E-commerce marketers. Space out the points to cover both books. Use your own reasoning in discussing why these factors are important. Enhance the discussion with your own examples (provide example resource even if you are taking an example of a screenshot. For instance, if you screenshot from somewhere please indicate where does it come from)

2. Apply these points to a specific small or medium-sized firm with an E-commerce presence.

3. (a) What topics are missing from this book that you think are important for E-marketers? Explain your answer.

(b) Comment on the methodology explained at the end of the E-book.

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