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E-commerce and Mobile Commerce
Question Description
Write an essay 4-6 pages discussing any E Commerce and Mobile Commerce fashion retailer analyzing the pros and cons of their Digital Merchandising & Branding Strategy with respect to sales, merchandise assortments, key item replenishment and brand development. Note how they utilize Social Media to drive traffic to their websites and analyze the success or failure of specific digital branding strategies.
Write an essay 4-6 pages discussing any E Commerce and Mobile Commerce fashion retailer analyzing the pros and cons of their Digital Merchandising & Branding Strategy with respect to sales, merchandise assortments, key item replenishment and brand development. Note how they utilize Social Media to drive traffic to their websites and analyze the success or failure of specific digital branding strategies.
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