mkt integration

Anonymous
timer Asked: Nov 18th, 2016

Question description

You just need to help me to do my part of paper and PPT. I will share the example with you to help you.

Our group project is: Following the assignment specifics above, create a marketing communications campaign for the Sorrell College of Business with special emphasis on website redesign (i.e., in terms of content). Actual creation or technical modification of the existing website is not required, but a detailed description of suggested improvements is required.

And my part is to do market integration.

Students must also describe how their advertising plan integrates (fits) with the other elements of the promotion mix (i.e., public relations, sales promotions, and personal selling). Detailing legitimate methods for generating positive Word-of-Mouth (WOM) will improve the student’s grade. Use the basic principles of Integrated Marketing Communication (IMC) discussed in our textbook to guide this section of the written report and presentation.



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