1 page + 2 page = 3 page assignments

timer Asked: Nov 20th, 2016

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Assignment from nickkynickky

Review the Real Marketing 4.1 Article on p. 116 of the textbook. Summarize the issues presented in the article in one to two paragraphs and answer the following questions including citations as support for your responses: 1. Marketers watch consumer communication and what they do online. They use this information to personalize online shopping experiences. Is this sophisticated web research or a violation of consumer privacy? 2. Are there any laws in place currently to protect consumers in this area? If not, how can consumers feel protected when surfing various sites or chatting with others online? 3. What can marketers and organizations do in order to ensure that vital consumer information is private and that consumers feel comfortable visiting their websites and participating in data research? Assignment 2 Parameters: 1. 2. 3. 4. 5. 6. 7. 8. Accurate description and reference of all concepts and theories learned from course material. Practical examples of concepts that lead to continuing interest in the topic. Synthesis of concepts and theories from other course activities. Well-organized, clearly presented work ( free from excessive spelling and grammatical errors) Properly cited sources using APA 6th edition (Introduction, Conclusion, Cover page, Reference page) No less than 2 pages in length Ensure use of the assignment rubric Required use of the following website as a guide to complete your analysis: http://www.monash.edu.au/lls/llonline/quickrefs/27-case-study.pdf
New Shoes Advertising Assessment Goal of this assessment: To understand the process to create a full page advertisement for an organization. Description: For this assessment you will be creating a full page ad for your New Shoes company. Follow the guidelines below to ensure that the ad is competed in its entirety 1. Ensure that your ad addresses the following: a. What are the features and benefits for the consumer? b. Why will this product make the customer’s life better? c. Will you include an image of the product? Keeping in mind that the ad is used to create or feed a desire for your shoes. d. Less is more e. Don’t share everything, give the consumers a reason to come and see your shoes in person f. A full page ad is 8.25 in. x 10.75 in g. Your completed ad must be saved in electronic format (.jpg or .png). You can use any graphics program to design the ad Ensure that you enter the ad into the New Shoes simulation AND in BB. You will need to upload the ad to an image hosting site such as Flickr, Shutterfly, Picasa, or PhotoBucket in order to copy the URL for the image. Finally, ensure that you paste the URL into the New Shoes simulation ad input box. If you are not familiar with these hosting site, instructions will be provided in the weekly lecture using PhotoBucket. 1. 2. 3. 4. Assignment 3 Parameters: Synthesis of concepts and theories from other course activities. Well-organized, clearly presented work ( free from excessive spelling and grammatical errors) Properly cited sources using APA 6th edition. Ensure use of the assignment rubric. Image Hosting Tutorials: Watch Video New Flickr Layout - How to Upload Images and Create Sets Duration: (8:58) User: susangilbertfocus - Added: 6/12/13 YouTube URL: http://www.youtube.com/watch?v=t14kAJnu6rY Watch Video How To Upload Pictures to Shutterfly Duration: (3:32) User: zoechloe13 - Added: 4/14/13 YouTube URL: http://www.youtube.com/watch?v=hNn6atsdgOc Watch Video Photobucket Tutorial Duration: (3:03) User: mikeyxm - Added: 10/13/13 YouTube URL: http://www.youtube.com/watch?v=0tYxC_gprK8

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