Defining suppliers and channel partners

timer Asked: Nov 20th, 2016

Question description

Great news! Your concept passed initial testing and went on to more rigorous, quantitative testing. The results there were promising and you've decided to launch the new product! Now, you need to identify potential suppliers and distribution partners.

For this piece of your course project, you will complete the following:

  • Create a list of at least three potential suppliers (preferably using real-life suppliers, but you may use fictitious names if you can't locate an existing company that supplies that material).
  • Create a list of at least three potential channel partners (wholesalers, retailers, etc.).
  • Using the companies listed in your supplier list; create a diagram of suppliers that traces your offering back to its raw materials.
  • Using the companies listed in your channel partner list; create a flowchart that shows at least three potential pathways to get your product/service to the consumer.
  • Include ½ page write-up that discusses the value that each supplier and channel partner contributes to the development and distribution of your offering.

Product Introduction CleanBottle is a washer machine that provides high-quality washing and sanitizing services to the busy moms and caregivers. It is the same concept as a dishwasher, but for baby bottles and sippy cups. The machine is affordable, dependable and functional. Clean-Bottle is lightweight and portable, which can make carrying it on vacation or a trip, easy for the moms or caregivers. Product Description CleanBottle is a cleaning machine that is powered by current electricity, but also takes batteries when traveling, to clean plastic and glass bottles as well as sippy cups. Its features include portability, high cleaning efficiency, sanitization power, dry options, buttons that regulate capacity and function, low cost of maintenance, the capacity to clean up to 10 bottles and nipples with caps in 30 minutes. Equipped with automatic turn-off command with alert sound, and it requires minimum special skills to operate. The machine has tiny brushes all inside that penetrate the bottles and nipples for a better clean. Value Preposition CleanBottle saves time by cleaning multiple bottles at a time and within a short while, and also by allowing users to multitask when enabled to turn off upon completion of a task automatically. Its benefits include high efficiency in cleaning ensuring that possible contaminants are completely removed, hence protecting babies and toddlers from diseases. It is also convenient owing to its enhanced portability by being light and protected with a rigid case for it to withstand pressure. Clean-Bottle minimizes exposure to health hazards associated with poor sanitation by its ability to remove all the residue that sticks to the walls of bottles. Reasons to Believe CleanBottle has been tested and approved by the Quality Control Board. The product has also been tested in 500 households where it achieved 97% customer satisfaction index. Buyers will be given a three months warranty, and they will receive a receipt upon purchasing it. Retail Price CleanBottle goes at a retail price of US $72 inclusive of its cord adapter. It has a low maintenance cost and customers are guaranteed of satisfactory services for as much as wear and tear are maintained at the minimum. High cleaning efficiency, speed, and reliability, portability, operation safety, low purchasing and maintenance cost are the features mothers, and baby care providers need for a cleaning machine (Spock, 2012). CleanBottle was designed with these needs in mind, and now itis on the market at an affordable cost

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