This is your fourth discussion board assignment worth 8 points. You are to read the text chapters, lecture, and watch the George Washington videos. You are also to read the information at the follow websites https://en.wikipedia.org/wiki/George_Washington and http://www.mountvernon.org/george-washington/the-f... (You can use a lot of information from this website about these facts concerning his presidency) and https://www.biography.com/people/george-washington...You are to make the transformation to become George Washington who has just been elected. You are going to show you he created the present system of government by making a series of administrative decisions that became traditions of government. You are also going to describe what he thought about the formation of political parties. You are going to show how he worked with Hamilton on setting up economic policies. Finally you are going to describe in his second term his foreign policy.

Touchstone 2.1: Evaluate a Source ASSIGNMENT: For this essay, you will select one of the sources you have found through your preliminary research about your research topic. Which source you choose is up to you; however, it should be substantial enough that you will be able to talk about it at length, and intricate enough that it will keep you (and your reader) interested. Once you have chosen a source, you will evaluate the source on two levels: Credibility: Using the information in this unit as a guide, evaluate the source’s authenticity and reliability. Usefulness: Using a combination of summary and analysis, examine the source on a critical level. Sample Touchstone 2.1 In order to foster learning and growth, all essays you submit must be newly written specifically for this course. Any recycled work will be sent back with a 0, and you will be given one attempt to redo the Touchstone. A. ASSIGNMENT GUIDELINES DIRECTIONS: The introduction of this paper will involve introducing the source. Provide the author, the title, and the context (where you found the source, where it was originally published, who sponsored it, etc.) Recall that a thesis statement states your position and an overview of your reasons. For this assignment, include a thesis statement stating whether your source is or is not useful for your research and why. You will then go on to evaluate the source on two levels: Credibility: Using the information in this unit as a guide, evaluate the source’s authenticity and reliability. Look at all the information that you can find about the source to establish the author’s (or sponsor’s) trustworthiness. Did the author include his or her own sources? Do you see the author’s credentials? Usefulness: Using a combination of summary and analysis, examine the source on a critical level. Determine what the source’s purpose (thesis) is, and how it arrives at that goal. Examine its value to you and the project you are working on. How will it help you prove your own points? How does it address your research question? How might it come in handy to back up a claim (or address a counter-claim)? Are there any special features in this source? For example, does it use visuals or graphs? Is it current? Finally, you will include a conclusion which shows your final assessments on both counts. Keep in mind: Refer to the list below throughout the writing process. Do not submit your Touchstone until it meets these guidelines. SOURCE IDENTIFICATION ? Have you provided the author's name?? Have you provided the source title?? Have you provided the context (where you found the source, where it was originally published, who sponsored it, etc.)? SOURCE EVALUATION ? Have you provided a judgment on the source's credibility?? Have you used specific examples from the source to illustrate your judgment on credibility?? Have you provided a judgment on the source's usefulness?? Have you used specific examples from the source to illustrate your judgment on usefulness? B. REFLECTION QUESTIONS GUIDELINES DIRECTIONS: Below your assignment, include answers to all of the following reflection questions. What types of questions did you ask yourself when evaluating the credibility and usefulness of your source? (2-3 sentences) How do you feel this evaluation practice will help you as you continue to move through the research process? (2-3 sentences) Keep in mind: Refer to the list below throughout the writing process. Do not submit your Touchstone until it meets these guidelines. ? Have you answered all reflection questions thoughtfully and included insights, observations, and/or examples in all responses? ? Are your answers included on a separate page below the main assignment? C. RUBRIC Advanced (100%)Proficient (85%)Acceptable (75%)Needs Improvement (50%)Non-Performance (0%) THESIS STATEMENT Provide a clear thesis statement with sufficient support.The thesis statement consists of an original observation that is clear, focused, and well-supported.The thesis statement consists of an original observation that is adequately supported.The thesis statement consists of an identifiable main idea that is generally supported.The thesis statement consists of an identifiable main idea, but it is not not well supported or does not match most of essay's content.The thesis statement is missing or completely unsupported. EVIDENCE AND ANALYSIS Evaluate a single source based on the characteristics of credibility and usefulness. The analysis includes specific examples from the text as support; claims for credibility and usefulness are fully developed.The analysis includes examples from the text as support; claims for credibility and usefulness are adequately developed.The analysis includes some examples from the text, though they potentially vague or abstract; claims for credibility and usefulness are established but need further development.The analysis includes one or two examples from the text, but they are of a vague, abstract nature; claims for either credibility or usefulness are missing.The analysis includes little to no examples for support; there are no established claims for either credibility or usefulness. ORGANIZATION Exhibit competent organizational writing techniques. Presents all of the required components of a source evaluation essay, including an engaging introduction with background information and a clear thesis, a body paragraph or paragraphs addressing the source's credibility, a body paragraph or paragraphs addressing the source's usefulness, and a conclusion with a concluding statement.Presents all of the required components of a source evaluation essay, including an introduction with background information and a clear thesis, a body paragraph or paragraphs addressing the source's credibility, a body paragraph or paragraphs addressing the source's usefulness, and a conclusion with a concluding statement.Presents nearly all of the required components of a source evaluation essay; however, one component is missing.Presents most of the required components of a source evaluation essay, but is lacking two components; sequences ideas and paragraphs such that the connections between ideas (within and between paragraphs) are sometimes unclear and the reader may have difficulty following the progression of the essay.Lacks several or all of the components of a source evaluation essay; sequences ideas and paragraphs such that the connections between ideas (within and between paragraphs) are often unclear and the reader has difficulty following the progression of the essay. STYLE Establish a consistent, informative tone and make thoughtful stylistic choices. Demonstrates thoughtful and effective word choices, avoids redundancy and imprecise language, and uses a wide variety of sentence structures.Demonstrates effective word choices, primarily avoids redundancy and imprecise language, and uses a variety of sentence structures.Demonstrates generally effective style choices, but may include occasional redundancies, imprecise language, poor word choice, and/or repetitive sentence structures.Frequently includes poor word choices, redundancies, imprecise language, and/or repetitive sentence structures.Consistently demonstrates poor word choices, redundancies, imprecise language, and/or repetitive sentence structures. CONVENTIONS Follow conventions for standard written English. There are only a few, if any, negligible errors in grammar, punctuation, spelling, capitalization, formatting, and usage.There are occasional minor errors in grammar, punctuation, spelling, capitalization, formatting, and usage.There are some significant errors in grammar, punctuation, spelling, capitalization, formatting, and usage.There are frequent significant errors in grammar, punctuation, spelling, capitalization, formatting, and usage.There are consistent significant errors in grammar, punctuation, spelling, capitalization, formatting, and usage. REFLECTION Answer reflection questions thoroughly and thoughtfully. Demonstrates thoughtful reflection; consistently includes insights, observations, and/or examples in all responses, following or exceeding response length guidelines.Demonstrates thoughtful reflection; includes multiple insights, observations, and/or examples, following response length guidelines.Primarily demonstrates thoughtful reflection, but some responses are lacking in detail or insight; primarily follows response length guidelines.Shows limited reflection; the majority of responses are lacking in detail or insight, with some questions left unanswered or falling short of response length guidelines.No reflection responses are present.

Every sales promotion tactic a company uses will have different objectives. As part of any integrated program, sales promotion has different functions than other marcom tools. Advertising is usually viewed as a longer-term investment since it builds brand equity by establishing a consistent image or feeling about the brand over time. In contrast, sales promotions are more immediate, involving a finite time period. In return for taking action, sales promotions offer consumers something more tangible. Many of the reasons for using sales promotion focus around new product launches and how sales promotions can deliver trial. Sales promotion can make consumers more brand aware and generate trial as well as persuade them to buy the product again once they have tried it. It can push the product through the distribution channel by generating positive brand experiences among resellers and buyers. It is also good for building traffic for a retailer. Promotions can also build a brand over time by reinforcing advertising images and messages. Promotions can create an affinity between brands and buyers by creating brand involvement and positive experiences that people associate with the brand. When used for brand building, the primary objective in most marketing communication programs is to build brand awareness as well as drive behavior. Promotions are not effective in achieving all marketing objectives. For example, promotions cannot do much to change negative attitudes toward a product, overcome product problems, or reposition a brand. Go online through the Purdue Global Library or directly to the internet and locate both a “contest” and a “sweepstakes” (These will be for two different products.) Briefly describe the contest and sweepstakes you found and provide a link to their sites.What is the main difference between a contest and a sweepstakes?Describe the differences you found between your selections.What are the two main components of prizes rendered in contests and sweepstakes?Describe the components of the prizes found in your selections.What role do the internet and social media play in offering contests and sweepstakes?