Marketing Question

Anonymous
timer Asked: Nov 22nd, 2016

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The Strategy of International Business

Using the globalEdge website (globaledge.msu.edu), complete Exercise 1 in the Research Task section at the end of the chapter (pp. 426-427).

Your company, a white goods manufacturer (primarily major kitchen appliances) based in the U.S. has decided to pursue international expansion opportunities in sub-Saharan Africa. In order to achieve economies of scale, your strategy is to limit local adaptation. Choose 2 sub-Saharan countries, prepare an executive summary that features aspects of the product where standardization will simply not be possible and adaptation to local customs will be essential.

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