For this assignment, imagine you have been asked to speak at a conference about your selected social problem.Create a PowerPoint presentation to present all that you have learned about the social problem you selected: Describe the selected social problem in social context:What elements of society contribute to this problem, and how can it be alleviated?What has perpetuated the problem?Summarize actual solutions to your selected social problem you found in research and compare them to historical solutions.The PowerPoint presentation should consist of 12-15 slides not including the title slide and slide for APA citations. Images may be included in the presentation, but be sure to keep all image sizes low for this presentation.Refer to the resource, "Creating Effective PowerPoint Presentations," located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.While APA style is not required for the body of this assessment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

The surge of internet usage and digital technology has led to the rise of various social media platforms. Marketers are now riding the social media wave to engage consumers. Instructions:  1. Select a brand (i.e. Nike, Walmart, Coca Cola, etc.) that you frequently use.  2. Compare their social media platforms (Facebook, Twitter, Instagram, YouTube, etc.) to their other digital and traditional marketing channels (TV, website, eMail). Please address the following: • List the number of current followers they have on 3 of the major social media platforms they are utilizing. 25% of grade • How do they leverage the use of influencers to promote their brand? 25% of grade • In your opinion, and assuming a $1 mil ad spend, what percentage should be spent on: 25% of grade o Social media o Other digital & traditional