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1.The infrastructure of a country is important to businesses and successfully selling products. Briefly explain why it is important to analyze the infrastructure of a country before determining whether or not to conduct business within a specific country. Provide a specific example to substantiate your answer.
Type your answer in complete sentences and in paragraphs.
2.Political risk is the set of government institutions, political parties, and organizations that are the expression of the people in a nation. Provide an example of a country where the political risk is currently too high to set up a global business. Then briefly explain why that nation is too risky to set up a business.
Type your answer in complete sentences and in paragraphs.
3.Self-reference criterion (SRC) is the unconscious human tendency to interpret the world in terms of one’s own culture and values. Provide an example of how a SCR can negatively affect a company’s global marketing efforts.
Type your answer in complete sentences and in paragraphs.
4.There are many factors to consider when setting up a franchise in another nation, such as the communication, culture, dietary preferences, language, religion, and values. Name a U.S. food franchise that has a presence in another country. Briefly state the major barrier that it had to overcome to be successful in other nations. Then explain how easy or difficult it was to overcome that barrier.
Type your answer in complete sentences and in paragraphs.
5.There are many types of marketing entry strategies, to include exporting, contractual agreement, strategic alliance, and foreign direct investment. As the marketing manager for Selfie, a self-driving car, what marketing entry strategy would you use to sell Selfie in Asia? Briefly explain why that would be the best strategy to use to sell Selfie to the global marketplace.
Type your answer in complete sentences and in paragraphs.
Explanation & Answer
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Author 1
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Course
Date:
Int Marketing 2
Question 1
For a business to succeed there must be communication, movement, storage and
distribution of goods and services. Infrastructure, therefore, directly affects the total output of
any business. For instance, if the roads in a country are poor, the traders will not be able to
transport their goods from their suppliers and on the other hand, the buyers will not be able to
reach their premises to buy the goods (Wouter 81).
Question 2
Since 2013 the political risk has been high in Turkey, which was elevated by warlike
elections in 2015 that brought to power the APK party. This has in a large way affected the
economy of the country locall...
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