Description
Imagine that you are the owner of a retail company that has recently experienced a decline in business due in large part to the poor communication skills of employees. As a result, many customers have expressed dissatisfaction with the service they have been receiving. In order to overcome this challenge, you as the owner need to develop a communication plan that will restore customer confidence and improve the communication skills of your employees.
In a 2-page paper, you are to create a customer communication plan that addresses the following:
- Identify the purpose and goals of the plan. What will this plan accomplish?
- Describe the specific actions that you will take to improve both company communication with customers and the communication skills of employees. What steps will you take in order to achieve the purpose and goals of the plan?
- Explain how you will evaluate the success of your plan. What will you measure to ensure that you are making improvements in customer communication?
For this assignment, you may utilize outside resources to help provide ideas for developing a customer communication plan. Be sure to cite any references in APA format.
Explanation & Answer
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Running Head: Customer Communication Plan
Name:
Institution:
Professor:
Customer Communication Plan
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Customer Communication Plan
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Exchange of opinions is one of the core pillars of a successful business. For this sort of
trade, an integrated communication arrangement is very important. The process of
communication planning includes coordination of various limited time components and other
promoting exercises that help with communication with clients (Timmons, 2009). Here, in this
paper, I will build up an Integrated Communication plan. The plan will include:
Internal Analysis: this is whereby I will conduct an investigation on why there is poor
communication in the company. The main consideration will be if the managers and supervisors
in charge are giving the emp...