BUS 599 STRATEGIC MNGT. ASSIGNMENT 2

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BUS 599 STRATEGIC MANAGEMENT ASSIGNMENT 2.docx

BUS 599 STRATEGIC MANAGEMENT


 


  • Assignment
         2: Employing Strategy in a Competitive Environment


Due JULY 26, 2013 and
worth 280 points

This assignment builds upon on the strategy elements created
Assignment 1

Write a four to eight (4-8) page paper in which you: 

  1. Create
          an environmental scan for the company indicating the most significant
          environmental threats and discuss how the company should respond to each
          threat to ensure that the impact to the business is minimal.

  2.  
  3. Based
          on the environmental scan, evaluate the company’s strengths and evaluate
          how the company can leverage these strengths so as to yield a competitive
          advantage in the marketplace.

  4.  
  5. Identify
          a significant competitor for the company and assess how your company will
          compete against it to maximize profits and create value for stakeholders.

  6.  
  7. Assume
          that the U.S. economy is in a state of decline requiring modifications to
          the strategy. Evaluate how the strategy should be modified. Provide a
          justification of how this will help the company continue to compete in
          the marketplace.

  8.  
  9. Evaluate
          how global competition may impact the business strategy and determine how
          the company should respond.

  10.  
  11. Use
          at least four (4) quality academic resources in this assignment. Note:
          Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

    • Be
            typed, double spaced, using Times New Roman font (size 12), with one-inch
            margins on all sides; references must follow APA or school-specific
            format. Check with your professor for any additional instructions.

    • Include
            a cover page containing the title of the assignment, the student’s name,
            the professor’s name, the course title, and the date. The cover page and
            the reference page are not included in the required page length.

The specific course learning outcomes associated with this
assignment are:

 
Analyze the external and internal environment
for opportunities, threats, strengths, and weaknesses that impact the firm’s
competitiveness. 

    • Use
            technology and information resources to research issues in strategic
            management.

  •  
    • Write
            clearly and concisely about strategic management using proper writing
            mechanics.

Grading for this assignment will be based on answer quality,
logic / organization of the paper, and language and writing skills, using the
following rubric.



 


 

Points: 280


 

 

Assignment 2: Employing Strategy in a Competitive
  Environment


 

 

Criteria


 

 

Unacceptable


 

Below 70% F


 

 

Fair


 

70-79% C


 

 

Proficient


 

80-89% B


 

 

Exemplary


 

90-100% A


 

 

1. Create an environmental scan for the company indicating
  the most significant environmental threats and discuss how the company should
  respond to each threat to ensure that the impact to the business is minimal.


 

Weight: 20%


 

 

Did not submit or incompletely created an environmental
  scan for the company indicating the most significant environmental threats;
  did not submit or incompletely discussed how the company should respond to
  each threat to ensure that the impact to the business is minimal.


 

 

Partially created an environmental scan for the company
  indicating the most significant environmental threats; partially discussed
  how the company should respond to each threat to ensure that the impact to
  the business is minimal.


 

 

Satisfactorily created an environmental scan for the
  company indicating the most significant environmental threats; satisfactorily
  discussed how the company should respond to each threat to ensure that the
  impact to the business is minimal.


 

 

Thoroughly created an environmental scan for the company
  indicating the most significant environmental threats; thoroughly discussed
  how the company should respond to each threat to ensure that the impact to
  the business is minimal.


 

 

2. Evaluate the company’s strengths and evaluate how the
  company can leverage these strengths so as to yield a competitive advantage
  in the marketplace.

  Weight: 15%


 

 

Did not submit or incompletely evaluated the company’s
  strengths; did not submit or incompletely evaluated how the company can
  leverage these strengths so as to yield a competitive advantage in the
  marketplace.


 

 

Partially evaluated the company’s strengths; partially
  evaluated how the company can leverage these strengths so as to yield a
  competitive advantage in the marketplace.


 

 

Satisfactorily evaluated the company’s strengths;
  satisfactorily evaluated how the company can leverage these strengths so as
  to yield a competitive advantage in the marketplace.


 

 

Thoroughly evaluated the company’s strengths; thoroughly
  evaluated how the company can leverage these strengths so as to yield a
  competitive advantage in the marketplace.


 

 

3. Identify a significant competitor for the company and
  assess how your company will compete against it to maximize profits and
  create value for stakeholders.


 

Weight: 15%


 

 

Did not submit or incompletely identified a significant
  competitor for the company; did not submit or incompletely assessed how your
  company will compete against it to maximize profits and create value for
  stakeholders.


 

 

Partially identified a significant competitor for the
  company; partially assessed how your company will compete against it to
  maximize profits and create value for stakeholders.


 

 

Satisfactorily identified a significant competitor for the
  company; satisfactorily assessed how your company will compete against it to
  maximize profits and create value for stakeholders.


 

 

Thoroughly identified a significant competitor for the
  company; thoroughly assessed how your company will compete against it to
  maximize profits and create value for stakeholders.


 

 

4. Evaluate how the strategy should be modified. Provide a
  justification of how this will help the company continue to compete in the
  marketplace.


 

Weight: 15%


 

 

Did not submit or incompletely evaluated how the strategy
  should be modified; did not submit or incompletely provided a justification
  of how this will help the company continue to compete in the marketplace.


 

 

Partially evaluated how the strategy should be modified;
  partially provided a justification of how this will help the company continue
  to compete in the marketplace.


 

 

Satisfactorily evaluated how the strategy should be
  modified; satisfactorily provided a justification of how this will help the
  company continue to compete in the marketplace.


 

 

Thoroughly evaluated how the strategy should be modified;
  thoroughly provided a justification of how this will help the company
  continue to compete in the marketplace.


 

 

5. Evaluate how global competition may impact the business
  strategy and determine how the company should respond.


 

Weight: 20%


 

 

Did not submit or incompletely evaluated how global
  competition may impact the business strategy; did not submit or incompletely
  determined how the company should respond.


 

 

Partially evaluated how global competition may impact the
  business strategy; partially determined how the company should respond.


 

 

Satisfactorily evaluated how global competition may impact
  the business strategy; satisfactorily determined how the company should
  respond.


 

 

Thoroughly evaluated how global competition may impact the
  business strategy; thoroughly determined how the company should respond.


 

 

6. 4 references

  Weight: 5%


 

 

No references provided


 

 

Does not meet the required number of references; some or
  all references poor quality choices.


 

 

Meets number of required references; all references high
  quality choices.


 

 

Exceeds number of required references; all references high
  quality choices.


 

 

7. Clarity, writing mechanics, and formatting requirements


 

Weight: 10%


 

 

More than 6 errors present


 

 

5-6 errors present


 

 

3-4 errors present


 

 

0-2 errors present


 


 

 

Tutor Answer

(Top Tutor) Daniel C.
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School: University of Maryland
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