Description
Just need an outline for this - however please be detailed and included sources with proper APA citation as the attachment states.
Since the paper is 750 - 1000 words, I'd appreciate it if the outline was roughly 650 words. You can use point form or bullet notes, with headings for each paragraph, etc. It just simply needs to be enough so that I can take everything and put it into paragraphs myself to complete fully.
Take a look at the attachment for instructions and please submit in a timely manner with quality.
Instructions:
Write a paper (750-1,000 words) that compares and contrasts the domestic and global advertising strategies of a multinational corporation. The evaluation should consider differentiation in content, message, and delivery; the universal appeal of the advertising campaign; and the effectiveness across cultures. It should also consider how consumer research and buying behavior drive successful advertising campaigns.
First, evaluate the domestic advertising strategies used by the company. Then, evaluate the global advertising strategies being used for this company/brand. What are some of the major differences noted in the strategies? Do you think it is appropriate to use a global campaign or could the advertising message be improved by adapting it for specific regions or countries? Consider the five categories discussed in the textbook entitled, “When is Globalization Appropriate?” Does this company’s global advertising campaign fit into one of the five categories presented in the textbook? If not, which of the five categories would be most suited for the company’s global campaign?
Finally, discuss the role consumer research and buying behavior play in determining appropriate advertisement strategies. Cite specific examples from the selected company’s national and global campaigns that demonstrate how the company successfully integrates consumer research and buying behaviors into its strategies. Alternatively, if you believe this company could improve its strategies by better utilizing consumer research and analysis of buying behavior, recommend where improvement is needed and explain your position.
A minimum of three resources must be included to support your research.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is required, and is not part of the overall word count.
Explanation & Answer
Attached.
Running head: Outline
1
Outline
Name
Course Details
Date of Submission
Outline
2
Introduction
Global marketing strategy assumes that all consumers across all geographical regions are the
same. In other words, it assumes that all individuals have the same needs. Domestic marketing,
on the other hand, assumes that consumers in different geographical areas and countries have
different needs (Nelson & Paek, 2007).
Evaluation
Company chosen
Domestic Advertising Strategies
Media advertising
Television
Mc Donalds adopt different advertising messages depending on the specific populations
and geographic regions.
In advertising for the Indian market, the company told Indians that its bright, inviting
restaurants does not mean high prices for their foods.
Also, the advertising campaigns indicated how the Mc Donald’s foods were consistent to
the local cultures. In advertising through the television, the company showed how its
kitchen was divided into vegetarian and non-vegetarian zones ensuring that the foods did
not...
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