Description
fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts such as IMC tactics, Branding, advertising strategies, media buying, trade and consumer promotion strategies, direct and electronic marketing strategies, and social media in order to create specific marketing ideas to promote the brand (good or service) with a particular target market.
You must
- Provide an Overview/Executive Summary of the marketing strategy.
- Describe the good or service and desired brand image.
- Describe the target market, including buyer motivations, demographics, and psychographics.
- Describe the overall marketing strategy, including positioning strategy versus competitors.
- Describe a promotions and advertising campaign that includes a description of one advertisement.
- Recommend and describe a Public Relations campaign.
- Describe the use of an Internet marketing campaign, including web site and use of email.
- Describe a direct marketing campaign, including Customer Relationship Management.
- Must be 6 to 8 double-spaced pages in length (not including title and references pages) and formatted according to APA style
Explanation & Answer
Attached.
Running Head: COCA COLA COMPANY
Coca Cola Company
Students Name
Institutional Affiliation
1
COCA COLA COMPANY
2
Executive summary
This report has been set up on account to integrate theories and concepts such as IMC tactics,
Branding, advertising strategies, media buying, trade and consumer promotion strategies, direct
and electronic marketing strategies, and social media in order to create specific marketing ideas
to promote the brand (good or service) with a particular target market. It diagrams the history
and current situation of the Coca-Cola Company all-inclusive and locally. The initial part of the
review takes us through the current situation of the refreshments business and Coca-Cola
Company universally.
The report contains a brief presentation of the Coca-Cola Company and point by point
perspective of the assignments, which have been attempted to examine the market of Coca-Cola
i.e. we have performed good or service and desired brand image analysis, target market analysis
and market strategy investigation of Coca-Cola Company keeping in mind the end goal to
recognize regions of potential development for Coca-Cola. We have likewise given a brief
portrayal of Trends and Forces that are influencing Coca-Cola Company all around.
The primary destinations of this project are to examine and think about in productive way
the present position of Coca-Cola Company. The review additionally means to perform Market
Analysis of Coca-Cola Company and discover diverse components influencing the development
of Coca-Cola Company. Another target of the review was to perform Competitive investigation
between Coca-Cola and its rivals. Aside from these purposes this review is likewise led to
comprehend the client satisfaction towards different Coca-Cola products.
COCA COLA COMPANY
3
Good or service and desired brand image analysis
Coca-Cola is the global driving manufacturer, wholesaler and advertiser of non-alcoholic
refreshments concentrated and syrups, used to create about 400 drinks brands. It offers drinks
concentrated and syrups to packaging and canning administrators, merchants, wellspring
wholesalers. The Company's refreshments products include packaged and canned soda pops and
additionally focused, syrups and not-ready-to-drink powder pro...