Description
This requires a business plan comprised of all the characteristics of the same which include TOC, executive summary, pro firma financial documents, tittle page, etc. it is apa format. The attached word document outlines material or deliverables from prior assignments in the course in part one and also part two is recent/ new additions to the business plan. it is 2,000 words. thank you msshack55.
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Assignment Title: Integrated Marketing Plan of California Home Health Care
Executive Summary
California Home Health Care is going to open a health and medicare private agency
business in California. Its target segment is the elder residents of California who make demand
for home health and medicare services at their home.
The home medicare, and medicaid service market of the California is getting competitive
over the time period. But still the market is highly promising, and attractive. Current size of the
California home Medicare, and Medicaid services market is $413.60 million. Over the last five
years, home medicare and health care industry of California has experienced 6.5% growth.
California Home Health Care will provide skilled nursing, surgical treatment, physical
therapy, occupational therapy, intravenous or nutrition therapy, and speech therapy services. The
price charged to the customers by the company will be higher than those by the average
companies in the market. California Home Health Care will pursue both- traditional marketing
tools and social media marketing tools. The services of the company will be rendered through its
own hired, and trained nurses, physical therapists, occupational therapists, and speech therapists.
Among the several digital medias available to the marketers, California Home Health
Care will perform its digital marketing through online website, paid marketing, E-mail
marketing, and mobile searching. California Home Health Care will have an own website. The
SEO strategy of the agency will be of a purely an inorganic SEO strategy, and affiliated
marketing will in the heart of its Nonorganic SEO. Paid marketing and advertising tools to be
pursued by it will include Google Search Ads, Banner Ads, Google Display Ads, PPC Ads,
Facebook Ads etc. -mail marketing. Through E-mail marketing, it will send email with
advertisements, request business, or in the personal e-mail addresses of the potential and existing
customers. Customers will offered the option to search its name, and services in the smart phone
through Foursquare. Facebook, You-tube, blogs etc. social media tools pursued will be well
integrated to the functional webpage of it.
Table of Contents
Executive Summary ........................................................................................................................ 2
Introduction ..................................................................................................................................... 5
Analysis of Market Environment .................................................................................................... 5
Market Competition .................................................................................................................... 5
Scale of the Market ..................................................................................................................... 6
Scope of the Market .................................................................................................................... 6
Market Focus ............................................................................................................................... 6
Trend and Prospect of the Market ............................................................................................... 7
Marketing Aim, and Objectives of California Home Health Care ................................................. 7
Marketing Aim ............................................................................................................................. 7
Marking Objectives ..................................................................................................................... 8
Marketing Mix of California Home Health Care ............................................................................ 8
Product ........................................................................................................................................ 8
Price............................................................................................................................................. 9
Promotion .................................................................................................................................. 10
Traditional Marketing Tools .................................................................................................. 11
Social Media Marketing Tools ........................................................................