Description
BCG Matrix
Research a company of your choice and determine which of the four quadrants of the BCG Matrix you feel it fits into. Justify your response using information about the company. Your paper should be a minimum of 500 words.
The requirements below must be met for your paper to be accepted and graded:
- Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.
- Attempt APA style, see example below.
- Use font size 12 and 1” margins.
- Include cover page and reference page.
- At least 60% of your paper must be original content/writing.
- No more than 40% of your content/information may come from references.
- Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.
Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable.
Explanation & Answer
Attached.
Running head: BOSTON CONSULTING GROUP MATRIX
Boston Consulting Group Matrix
Institution Affiliation
Date
1
BOSTON CONSULTING GROUP MATRIX
2
Introduction
The BCG matrix is a method that was created with the goal of helping companies to be
able to identify the position their goods are in the market. This is information that helps these
companies to decide on the way they should spend their resources in the process of making the
different goods and supplying them to the market. The ranking is either low or high performance,
and this depends on the market share and the growth in the industry (Lussier, 2012). The four
different categories are question marks, cash cows, stars, and dogs. All the categories can be seen
in a company like Coca-Cola which produces beverages for drinking.
Question mark
This ...
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