Description
Conduct an internal and external environmental analysis, and a supply chain analysis for your proposed new division and its business model.
Create a SWOT table summarizing your findings. Your environmental analysis should consider, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
I had upload a template of the swot table that you can use
External forces and trends considerations:
- Legal and regulatory
- Global
- Economic
- Technological
- Innovation
- Social
- Environmental
- Competitive analysis
Internal forces and trends considerations:
- Strategy
- Structures
- Processes and systems
- Resources
- Goals
- Strategic capabilities
- Culture
- Technologies
- Innovations
- Intellectual property
- Leadership
Write a synopsis of no more than 1,050 words in which you analyze relevant forces and trends from the list above. Your analysis must include the following:
- Identify economic, legal, and regulatory forces and trends.
- Critique how well the organization adapts to change.
- Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.
Identify issues and/or opportunities:
- Identify the major issues and/or opportunities that the company faces based on your analysis.
- Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
- Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.
Format your paper consistent with APA guidelines.
I also upload strategic plan part 1 new product or service so you can look at that one
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Explanation & Answer
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Running head: MARS HOSPITALITY GROUPS SWOT
Topic: Mars Hospitality Groups SWOT
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Mars Hospitality Groups SWOT
2
Mars Hospitality Group intends to offer gateway hospitality to services to its clientele at a
one-off price, to holiday destinations that its competitors or other market players in the
hospitality industry don’t offer. One of their core services within the new product involves a
vacation to Mt. Everest for a given number of days at an affordable rate. The firm’s vision and
mission statements all intends to deliver services to its esteemed customers upon their request.
The hospitality organization wants to develop a special brand recognized through the entire
globe for its unique features and service quality rendered. The report intends to perform a study
on the strengths of the firm against its weaknesses, and its readiness to deal with the weaknesses
and opportunities.
Economic trends
Briggs, (2014) argued that Mars Hospitality Group has been in business for quite some
time, and their success attributes to the huge capital which the firm allocated their projects. The
company runs business projects, such as the expansion program which the firm intends to open.
The company invests much capital because it collects a similar amount of revenue from its
clients.
Legal and regulatory trends
The business faces new rules aimed at delivering clean and safe services to the
customers, as they eat and live in their premises throughout the period. The government placed
stringent rules designed to letting the Mars Hospitality Group offer customer oriented services.
The law is also strict on hospitality ventures that don’t meet their regulations.
Mars Hospitality Groups SWOT
3
Adaptation to change
Briggs, (2014) argued that adaption to changes requires resources in the form of capital
and expertise, which the hospitality firm has in abundant. The capital funding would ensure
sustainable shifts in the business from the top management to the acquisition of additional
elements that would help them grow. The new investment opportunity requires an additional
training of the staff and deployment of managerial staff in charge of the departments. The report
found that the firm already had most of the resources, as staff training would not take a long
duration.
The company also puts proper communication channels that ensure each person is on the
right track or gets adequately informed when they feel that things don’t work as expected. All
workers and the managerial team engaged in the same tasks and cooperated till the firm attained
their success. The company practiced a strategic leadership which ensured all deals got
implemented adequately.
The organization became service focused, with consumers getting the first attention of
the employees, and complaints dealt with time. The firm set goals and worked towards attaining
their targets each given year. The management focused on their success and failure and shared
their information with their employees for them to develop a critical consensus aimed at
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