Organization Charts
Berta’s Pizza
Berta's Pizza - Owner Jim
Carr
Store 1
Store 2
Store 3
Business representive Roy McMillan
Business representative Nancy Cortez
Business representative Tuan Nguyen
Store 4 Business
Representative - Mary
Mulder
Store 5 Business
Representative - Tim
Newsom
Hi Five Software
Hi Five Software CIO Tina Johnson
PMO - Director Sue
Wong
Test
Manager Sam Schultz
Jim Breithaupt,
PMP, ACP
Marie Rainwater,
Certified Scrum
Master
You
Dennis Phillips
Abdi Ahmed
Carla Montana
e-Commerce
Manger - Gangan Grandhe
Big Data
Manager - Maurice Dillon
Cyber Security
Manager - Janet Settle
Network Engineering
Manager - Denise George
Online Commerce
Manager - Gangan Grandhe
Requirements
Analysist
Gary Cook
Software Architect
Howard Aronson
Software
Developer
Software
Developer
Martha Bell
Alan Sunley
Software
Developer
Michael Gardner
Test
Manager - Sam Schultz
Test Engineer
Kenneth May
Test Engineer
Anu Patel
Test Engineer
Johana Jones
Software
Developer
Paula Mundy
Software
Develolper
Evan Murray
1
Berta’s Pizza Business Case
1.0 Introduction/Background
Berta’s Pizza Shop consists of five locations in the city of Lawrence. Many
restaurants in the city offer efficient carryout and delivery mobile/online ordering. Berta’s
does not have an online ordering system. Customers cannot order from Berta’s menu via a
mobile device or from Berta’s website. Customers must call Berta’s to order delivery or
carryout. The current takeout/delivery order process is inefficient and negatively impacts
Berta’s current and future revenue goals.
2.0 Business Objective
Berta’s strategic goals are to increase customer loyalty, brand recognition, and
revenue. The Berta’s mobile/online ordering system (BMOS) project will support these goals
by facilitating food orders from mobile devices, and from the Berta’s Pizza website. A
mobile/online ordering system will allow Berta’s to compete in the food carryout and
delivery market.
3.0 Current Situation and Problem/Opportunity Statement
Berta’s Pizza has five Lawrence locations, downtown, in the north-east, north-west,
south-east, and south-west areas of the city. Berta’s current carry-out and delivery order
process is inefficient. Customers may order pizza delivery from a Berta’s location that is
further away than the Berta’s Pizza closest to the customer. The phone ordering process
places customers on-hold until a current order has been taken. Ordering over the phone
places the burden of order mistakes on the order takers. Customer loyalty has diminished
since other pizza shops began offering mobile and online takeout and delivery orders.
Additionally, revenue has decreased.
The addition of a mobile/online ordering system will enable all orders to come into
one system. The system can determine which Berta’s Pizza would be appropriate to fulfil the
delivery orders based on the customer’s location, the status of the Berta’s locations, and the
customer’s order. Customers will be able to order Berta’s menu option at will through
mobile, or stationary devices. Customers will be able to register and create an account on
Berta’s website and receive promotional offers.
4.0 Critical Assumptions and Constraints
Berta’s mobile and online ordering capabilities must be available before the annual
convention starting next year in July. Instead of building two applications, a mobile app, and
a web app, only one web-based, device-responsive system is developed. The system must
host 100 concurrent customers, and have data backup and automatic system recovery
capabilities. The system must have security and access levels for customers, and Berta’s
internal staff. Customer personally identifiable information (PII), and credit card information
must be encrypted during transmission and while stored in Berta’s databases. A team from
Hi Five Software will develop Berta’s online ordering system. The system must be hosted
on the existing servers that host Berta’s current website. A project manager must manage this
project.
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5.0 Analysis of Options and Recommendation
There are three options to consider:
1. Do nothing. Berta’s takeout and delivery comprise almost 80% of sales. We
must facilitate ordering for these customers, and engender customer loyalty by
offering promotions to customers who register on the website.
2. Purchase access to new servers to support this new capability, with Hi Five
Software as developers and a project manager.
3. Use existing servers to support this new capability, with Hi Five Software as
developers and a project manager.
After consideration by stakeholders, option three was chosen.
6.0 Preliminary Project Requirements
Description: Takeout and delivery customers may register to use the Berta’s Pizza
website. Or, customers may order from the site without registering. Customers may choose
multiple items from Berta’s menu for delivery or carryout. Customers can pay for their
orders by the methods described in the requirements document (cash, credit, debit, and
PayPal). Different website user roles will define a user’s level of website accessibility.
Roles may be assigned to customers, Berta’s staff, website developers, and others. The
order system will assign orders to Berta’s locations. An order will display on the
takeout/delivery order web page at the Berta’s location assigned to fulfill the order. Internal
users, on Berta’s staff, will have an accessibility role needed to update the menu. Another
role will update orders as completed or canceled.
7.0 Budget Estimate and Financial Analysis
A preliminary budget of $150,000 has is estimated for this project. This estimate is
based on a project manager working 15 hours per week for six months, and software
developers working 60 hours (2 developers, 30 hours each) for six months. The customer
representatives from Berta’s Pizza will not be paid from the project budget. The hourly rate
of the project manager is $55, and the hourly rate of the developers is $75. After project
completion, a maintenance cost of 35,000 for the first year is included in the estimate.
The projected benefits are established by an increase in takeout and delivery orders.
More customer loyalty and satisfaction. A projected 30% increase in takeout and delivery
orders translates to a 24% increase in orders and revenue. After one year, a $57,000 revenue
increase per pizza shop is projected. Totaling $288,000 per year increased revenue, after one
year. Exhibit A depicts the projected costs, benefits, estimated net present value (NPV),
return on investment (ROI), and the year that payback occurs. The NPV is $502,740, based
on a three-year projection. The discounted ROI is 209 percent.
Exhibit A BMOS Financial Analysis
3
8.0 Schedule Estimate
Berta’s Pizza expects the project to be completed before the annual convention in July
next year. The size and complexity of the project indicate a six-month duration.
9.0 Potential Risks
The main risk is the customers not using the mobile and online system for carryout
and delivery orders. To mitigate this risk, Berta’s informs each customer who orders takeout
or delivery by phone, of the mobile/online order system. Business risks are no increase in or
lower customer loyalty and satisfaction, and no increase in or lower revenue. To mitigate
these risks, the mobile and online ordering system is user-friendly, intuitive and easy to use,
and defect free.
10.0 Exhibits
Exhibit A: Financial Analysis for BMOS Project
Berta’s Pizza Business Case
Running head: BERTA’S MOBILE AND ONLINE ORDERING
BERTA’S MOBILE AND ONLINE ORDERING
Frances Hall
Grantham University
March 20, 2017
1
Running head: BERTA’S MOBILE AND ONLINE ORDERING
2
Berta’s Mobile and Online Ordering Work Breakdown Structure
Project Requirements
Berta’s Pizza contains five positions in the town of Lawrence. Numerous cafeterias in the
town offer effective takeaways and supply mobile/online collection. Berta’s Pizza have no online
system of ordering. Clients cannot request from Berta’s list of options through a mobile means or
from Berta’s site. Clients call Berta’s to request delivery or takeaways. The present takeout order
procedure is incompetent and adversely influences Berta’s present and forthcoming revenue
objectives.
Design
The identified procedures require capitals such as persons, funding, software and
computing tools among others to be gathered. As such, increasing the system for Berta’s will need
the necessities described in the assumption segments below.
System Specifications
The online system will host 100 simultaneous clients, and have information backup and
spontaneous system retrieval abilities. The system will have safety and admission levels for
clients, and Berta’s inner staff. Client personally identifiable information (PII), plus credit card
information should be encoded during program and when kept in Berta’s files. A squad from Hi
Five Software shall create Berta’s virtual ordering system. The program must be held on the
prevailing servers that horde Berta’s existing website. A project supervisor must oversee this
project.
Running head: BERTA’S MOBILE AND ONLINE ORDERING
3
WBS
Budget
The Preliminary budget is $150 000
Task
Project Manager
Duration
Start
Finish
working 15 Hours per
1/3/2017
1/9/2017
1/3/2017
1/9/2017
week for six months
Two Developers
Working 60 hours per
week for six months
Workload and Human Resources
This project will require a total of three employees working for 1800 hours to finish the
project. The directed development squad will have two developers, one project manager, and
customer representatives.
Type
Compulsory
Hourly rate
Hours
1
Project manager
2
360
$55
Developer 1
720
$75
3
Developer 2
720
$75
4
Customer
representatives
Consultant
Not paid from original budget
Running head: BERTA’S MOBILE AND ONLINE ORDERING
4
Work breakdown structure (WBS)
WBS is an outline for disintegrating project deliverables into better specifics in a
cumulative order. It aids in understanding a project in cost terms, planning and control. The WBS
component may comprise any or grouping of product, information and facility. The values defining
the progress of WBS take in plan results, 100% regulation. Only jointly exclusive basics are
permitted, level of facts, coding system, terminal portion and constancy to standards. From the
project necessities, the development work for Berta’s Pizza is shown below.
Running head: BERTA’S MOBILE AND ONLINE ORDERING
5
Running head: BERTA’S MOBILE AND ONLINE ORDERING
6
Running head: BERTA’S MOBILE AND ONLINE ORDERING
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Reference
Fleming, Quentin (2005). Earned Worth Project Organization (Third Edition Ed.). Project
Management Institute. ISBN 1-930699-89-1.
Snyder, C., & Books, I. (2010). A consumer's handbook guide. Hoboken, N.J: John Wiley
& Sons.
Scope Statement
Project Title: Berta’s Mobile/Online Ordering System (BMOS)
Date:
Prepared by:
Project Justification:
Berta’s Pizza contains five positions in the town of Lawrence. Numerous cafeterias in
the town offer effective takeaways and supply mobile/online collection. Berta’s Pizza
have no online system of ordering. Clients cannot request from Berta’s list of options
through a mobile means or from Berta’s site. Clients call Berta’s to request delivery or
takeaways. The present takeout order procedure is incompetent and adversely
influences Berta’s present and forthcoming revenue objectives.
Product Characteristics and Requirements:
1. Customer registration
2. Customer payment for orders using various methods
3. User’s level determines website accessibility
4. Update of menu for completed orders
Summary of Project Deliverables
Berta’s Pizza is the business case, the team contract has a project manager who works
for 15 hour per week and two developers working 30 hours each every week for six
months. The scope of the statement contains all the project deliverables. Final project
presentation will be done after the duration for the development has expired. Lessons
learnt is to take necessary risk by establishing a system for mobile online ordering
which clients can decline to use. Other documents may include receipts and signing of
the working schedule.
Product-related deliverables: design documents, software code, hardware, etc.
1. Research reports shows that many restaurants in the town are using online
ordering and delivery systems.
2. The design documents shows the nature and the unique characteristics of the
product.
3. Software codes are exclusive to the related product.
4. Hardware involved could include hard disks, PCs, tables, desks, chairs.
Project Success Criteria:
Berta’s Pizza projects the success of the project to be accomplished by July coming
year. This is will be achieved by considering the complexity of the project hence
allowing more time. That is six months period.
Stakeholder Register for Project Name
Date: 27th March 2017
Prepared by: Chief Information Officer
Name
Position
Internal/
Project Role
Contact Information
Oversee the
865-8786543
External
Roy McMillian
Business
Internal
representative
design and
for store 1
development of
the project
Tuan Nguyen
Business
internal
Oversee the
representative
design and
form store 3
development of
986-8764360
the project
Gary Cook
Requirement
Internal
analyst
Analyzes and
986-74365342
evaluates the
project to ensure
that it meets the
set requirements
Howard Aranson
Software
architect
Internal
Design the
software to be
integrated into
the project
086-7532907
Martha Bell
Software
internal
developer
Design and
074-5432190
develops the
software to be
used in the
project
Sam Schultz
Test manager
internal
Tests the project
to ensure that it
meets the
predetermined
goals
907-7432074
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