Products Comparison -Marketing

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znovn2866

Business Finance

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WE ALL SCREAM FOR ICE CREAM! MARKETING MIX WEBSITE COMPARISON For this project you will go to three websites and fill in the answers to the questions regarding the Marketing Mix for each company. The websites are: http://www.mayfielddairy.com/ http://www.bluebell.com/home./ http://www.benjerry.com/ Blue Bell Product (describe packaging) Product How many flavors does each brand offer? Product Does the company sell other products besides ice cream? If so list. (not counting Tshirts or anything with the company name on it) Product What is the slogan? Product Does the company identify its top flavors? If so, list the most popular flavors. Place Where are the dairies that make the ice Mayfield Ben and Jerry’s cream located? Place What stores are these products sold in? Place How is ice cream transported to the stores? Price How much does each product cost? You may have to fill in this question later by researching prices at a store. Promotion How did you like the website? List strengths and weaknesses of each Promotion Does the website offer any coupons? Promotion Does the company provide a tour of its facilities? Take one tour of each company. Rate the tour from 1-10 Strengths Strengths Strengths Weaknesses Weaknesses Weaknesses Promotion Does the website include recipes? Promotion Does the company support any causes or charity? Promotion Does the website offer games? If yes, List the types of games offered- then rate them on a scale of 1-5 for amount of fun. 1 being boring 5 being really fun!
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Hello there, thanks for the opportunity. Check the attached file and let me know if you need anything else. Cheers. 😃

WE ALL SCREAM FOR ICE CREAM!
MARKETING MIX WEBSITE COMPARISON
For this project you will go to three websites and fill in the answers to the questions regarding the
Marketing Mix for each company. The websites are:
http://www.mayfielddairy.com/
http://www.bluebell.com/home/
http://www.benjerry.com/
Blue Bell

Mayfield

Ben and Jerry’s

Product
(describe packaging)

The Blue Bell Ice is
packaged in a
colorful tin showing
a woman with a cow
to indicate that it is
a dairy product. The
product is packaged
in gallon and half
gallon measures.
Only half-gallon
containers
packaging

The ice cream is
packaged in deep
yellow colorful
containers with
flavor badges
carrying different
colors on the flavor
badge.
Containers vary in
size i.e. there is
half-gallon and pint
containers.

Product
How many flavors
does each brand
offer?

Has 44 flavors of
Ice cream

50-55 flavors

The packaging is colorful with
eye-catching images in the
containers.
The containers have cows out
in the field holding a heart
indicating the love for the ice
cream. The package also has a
sign of music indicating the
joy of eating the ice cream.
The container is colored in
...


Anonymous
I was struggling with this subject, and this helped me a ton!

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