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WE ALL SCREAM FOR ICE CREAM!
MARKETING MIX WEBSITE COMPARISON
For this project you will go to three websites and fill in the answers to the questions regarding the
Marketing Mix for each company. The websites are:
http://www.mayfielddairy.com/
http://www.bluebell.com/home/
http://www.benjerry.com/
Blue Bell
Mayfield
Ben and Jerry’s
Product
(describe packaging)
The Blue Bell Ice is
packaged in a
colorful tin showing
a woman with a cow
to indicate that it is
a dairy product. The
product is packaged
in gallon and half
gallon measures.
Only half-gallon
containers
packaging
The ice cream is
packaged in deep
yellow colorful
containers with
flavor badges
carrying different
colors on the flavor
badge.
Containers vary in
size i.e. there is
half-gallon and pint
containers.
Product
How many flavors
does each brand
offer?
Has 44 flavors of
Ice cream
50-55 flavors
The packaging is colorful with
eye-catching images in the
containers.
The containers have cows out
in the field holding a heart
indicating the love for the ice
cream. The package also has a
sign of music indicating the
joy of eating the ice cream.
The container is colored in
...