Why did the authors select factorial ANOVA in the research?, statistics homework help

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Mathematics

Description

For this Assignment, you will critically evaluate a scholarly article related to factorial ANOVA.

Use the following article

Article name: Attractive or Credible Celebrities: Who Endorses Green Products Better?

Authors:

Eren-Erdogmus, İrem a, ⁎

Lak, Hadi Salari a

Çiçek, Mesut b

Write a 2- to 3-page critique of the research you found in the Walden Library that includes responses to the following prompts:

  • Why did the authors select factorial ANOVA in the research?
  • Do you think this test was the most appropriate choice? Why or why not?
  • Did the authors display the results in a figure or table?
  • Does the results table stand alone? In other words, are you able to interpret the study from it? Why or why not?

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Explanation & Answer

Attached.

Running head: ARTICLE CRITIQUE

1

Article Critique
Name
University Details
Date of Submission

ARTICLE CRITIQUE

2
Article Critique

Eren-Erdogmusa, Laka, and Çiçekb (2016) conducted an experimental study to establish
the impact of celebrity endorsement (celebrity credibility and celebrity attractiveness) and
product type (durable and non-durable) on green advertisement. The study utilized a two-way
factorial analysis to establish the main findings. The study results noted that there was a
significant relationship between product type and celebrity type on the attitude of the customers
towards advertising. Noteworthy to mention, the study indicated that the credibility and
attractiveness of a celebrity has a significant positive relationship with attitude of the customers
towards various both durable and non-durable products. Specifically, the study indicated that the
attitude of the cu...


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