Description
For this Assignment, you will critically evaluate a scholarly article related to factorial ANOVA.
Use the following article
Article name: Attractive or Credible Celebrities: Who Endorses Green Products Better?
Authors:
Eren-Erdogmus, İrem a, ⁎
Lak, Hadi Salari a
Çiçek, Mesut b
Write a 2- to 3-page critique of the research you found in the Walden Library that includes responses to the following prompts:
- Why did the authors select factorial ANOVA in the research?
- Do you think this test was the most appropriate choice? Why or why not?
- Did the authors display the results in a figure or table?
- Does the results table stand alone? In other words, are you able to interpret the study from it? Why or why not?
Explanation & Answer
Attached.
Running head: ARTICLE CRITIQUE
1
Article Critique
Name
University Details
Date of Submission
ARTICLE CRITIQUE
2
Article Critique
Eren-Erdogmusa, Laka, and Çiçekb (2016) conducted an experimental study to establish
the impact of celebrity endorsement (celebrity credibility and celebrity attractiveness) and
product type (durable and non-durable) on green advertisement. The study utilized a two-way
factorial analysis to establish the main findings. The study results noted that there was a
significant relationship between product type and celebrity type on the attitude of the customers
towards advertising. Noteworthy to mention, the study indicated that the credibility and
attractiveness of a celebrity has a significant positive relationship with attitude of the customers
towards various both durable and non-durable products. Specifically, the study indicated that the
attitude of the cu...
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