(Crowd) surfing the Internet, assignment help

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Business Finance

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Chapter 13 contains a reading about a company called ModCloth using 'crowdsourcing' as a tool to build a successful business. After reading the article "Crowd-Powered: Why Doritos Lets Fans Make Its Super Bowl Ads" and watching the video, choose one of the other articles ("Crime solving by crowdsourcing", "Science by crowdsourcing: MIT researcher creates online game to gather help unlocking brain's mysteries", or "Should we trust the wisdom of crowds?") that interests you. Discuss how the Internet has influenced the power and pitfalls of crowdsourcing, citing the two articles to support your case. The articles can be found in the Module Resources folder.

Here is the Crowd-Powered: Why Doritos Lets Fans Make Its Super Bowl Ads article: http://mashable.com/2012/04/05/doritos-crash-super...

The article I choose is Crime solving by crowdsourcing which is attached.

And the video you can search on youtube “DORITOS - Crash the Super Bowl 2014 - The Crash Ambassador” and find it.

Be sure to write using APA Writing Style.

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_______________________________________________________________ _______________________________________________________________ Report Information from ProQuest April 03 2017 04:48 _______________________________________________________________ 03 April 2017 ProQuest Table of contents 1. Crime solving by crowdsourcing................................................................................................................... 1 03 April 2017 ii ProQuest Document 1 of 1 Crime solving by crowdsourcing Author: Powers, Martine ProQuest document link Abstract: Because the explosions occurred in the most-photographed stretch of the race, some civilians hope that the key to solving the investigation may come from one of those iPhone snapshots or stills from amateur video, and they -believe their guesswork may unearth that critical clue. Hunting for clues in crowd photos in the wake of a national disaster is not a new phenomenon, said Mark Fenster, professor of law at the University of Florida, and author of "Conspiracy Theories: Secrecy and Power In American Culture." Links: Request this item through ILL, Check Full Text Finder for Full Text Full text: As FBI officials worked to identify a suspect in the Boston Marathon bombing, parallel investigations were being conducted on the Internet, where -amateur sleuths have been identifying their own cast of potential culprits. There's the guy with the dark backpack. The man with mangled pants running from the blast. The shadowy figure on the roof of a Back Bay building, moments after the explosion. On Internet message boards and -viral image websites, do-it-yourself detec-tives have taken up the mantle of investigating, uploading photos from the moments before and after the explo-sions and analyzing them for clues on who might be responsible. Many of the photos being scrutinized have also reached federal officials, who have asked spectators to send in any photos they may have from the day's events. "There has to be hundreds, if not thousands, of photographs, videos, and other observations that were made down at that finish line yesterday," -Timothy Alben, superintendent of the Massachusetts State Police, said at a press conference Tuesday, in asking for the public's images. "You might not think it's significant, but it might have some value to this investigation." Because the explosions occurred in the most-photographed stretch of the race, some civilians hope that the key to solving the investigation may come from one of those iPhone snapshots or stills from amateur video, and they -believe their guesswork may unearth that critical clue. Reddit's "Find Boston Bombers" -forum already has more than 1,700 users, who have highlighted suspicious persons and objects through collected photographs and videos. On -Imgur.com, dozens have uploaded snapshots of the crowd close to the 26-mile marker. In bold red circles, Internet commenters identified ominous black backpacks and drew yellow arrows to highlight individuals in the crowd perceived as shifty. With annotations added, they pointed out bystanders who appeared to be alone, using a cellphone, appearing to pay no attention to the finish line, or carrying a bag that could be big enough to hold a bomb. "This guy is bent over looking through a bag near the area where the bomb detonated," wrote one. "Thought: Has anyone looked at people with strollers?" wrote another. Hunting for clues in crowd photos in the wake of a national disaster is not a new phenomenon, said Mark Fenster, professor of law at the University of Florida, and author of "Conspiracy Theories: Secrecy and Power In American Culture." After the assassination of President John F. Kennedy, Fenster pointed out, many civilians took to scouring photos of the Dallas motorcade route. Some unearthed significant clues, he said. "There is a sense of powerlessness from events like this that I think invites us to try to make sense of who did 03 April 2017 Page 1 of 3 ProQuest it," Fenster said. For many, the appeal of sharing and scrutinizing images from before and -after the tragedy, Fenster said, comes out of an honest desire to help. Others may also be drawn to the idea of proving themselves smart and savvy, finding a nugget of information that no one else may have noticed and impressing others with their perceptiveness. "It's kind of like a fun video game," Fenster said. "There's a real excitement and energy involved in taking these photographs and connecting the dots. It's like solving a puzzle." But some are concerned that the -efforts will lead to unfounded accusations against innocent bystanders. "So far, I've seen about 40 individuals labeled as 'suspicious,' " wrote one commenter on Reddit. "By using a loaded term like that, people are already asso-ciating those individuals . . . with something nefarious. They're not suspicious -- they're people watching the end of a marathon." The moderators of the Reddit comment thread tried to allay the concerns, by discouraging users from spreading the photos on Facebook and Twitter. Members, they said, simply wanted to help. Any clues identified, they said, would be forwarded to federal detectives. "We do not condone vigilante justice," one user wrote. "Our aim is simply to provide tips for the FBI, not to take matters into our own hands." Fenster said that there can be real damage from premature speculations, as in the case of Richard Jewell, the police officer and Olympic security guard falsely accused of planting a bomb at the 1996 Summer Olympics in Atlanta. Internet accusations can be fueled by prejudices based on race or religion. But, Fenster said the phenomenon may, in some ways, be positive. With hundreds of photos of the crime scene before and after the blast, it is possible curious civilians may identify pieces of information that federal officials overlook, he said. "To have all these eyeballs looking at these photographs is potentially enormously helpful," Fenster said. Still, others have taken to the Internet in an effort to prevent undue speculation. Hours after the bombing, word spread of a just-created website called BostonMarathonConspiracy.com. It's a simple white page with plain black text that initially read, "I bought this domain to keep some conspiracy theory kook from owning it." On Wednesday, the site only read, "Please keep the victims of this event and their families in your thoughts. Thank you." Martine Powers can be reached at mpowers@globe.com. Follow her on Twitter @martinepowers. Credit: By Martine Powers Globe Staff Illustration Caption: FBI investigators combed Boylston Street near Berkeley Street for clues. Cautioned not to accuse the innocent, many civilians hope to assist by examining scores of amateur images. Bill Greene/Globe Staff Subject: Photographs; Internet; Bombings; Marathons; Crowdsourcing; Location: Boston Massachusetts Company / organization: Name: Federal Bureau of Investigation--FBI; NAICS: 922120; Publication title: Boston Globe; Boston, Mass. Pages: A.19 Publication year: 2013 Publication date: Apr 18, 2013 Year: 2013 03 April 2017 Page 2 of 3 ProQuest Section: Metro Publisher: Boston Globe Media Partners, LLC Place of publication: Boston, Mass. Country of publication: United States Publication subject: General Interest Periodicals--United States ISSN: 07431791 Source type: Newspapers Language of publication: English Document type: News ProQuest document ID: 1328200441 Document URL: http://ezproxy.snhu.edu/login?url=http://search.proquest.com/docview/1328200441?accountid=3783 Copyright: (c) The Boston Globe Apr 18, 2013 Last updated: 2015-11-07 Database: ProQuest Central _______________________________________________________________ Contact ProQuest Copyright  2017 ProQuest LLC. All rights reserved. - Terms and Conditions 03 April 2017 Page 3 of 3 ProQuest
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Explanation & Answer

Here's the final paper.

Running Head: CROWDSOURCING

1

Crowdsourcing
Name
Tutor
Course
Institution
Date

CROWDSOURCING

2
Crowdsourcing

Crowdsourcing is becoming more and more popular in many industries from business
marketing to fighting crime etc. Police departments from Europe to America have realized the
potential that internet crowdsourcing method holds and many crime combating agencies are now
employing the methods to find clues, criminals and fight crimes Denef, Bayerl and Kaptein
(2013, April).British police departments for example have twitter accounts that lets people report
suspected criminal activities. I have therefore chosen the article "Crime solving by
crowdsourcing" because it presents a scenario where the tool is being used to solve crime, a
complicated field that benefits from crowd sourcing greatly. The need for leads and clues to find
the bomber in the article is almost desperate. Input from the population in terms of photos, video
and ideas are therefore crucial to the process. Prospective clues and evidence from the crowd is
gathered using the internet which can be accessed by anyone anywhere.
The internet is therefore important in enabling people to easily upload and comment on
videos to help the police. Since the internet is available to anybody anywhere to contrib...


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