You are a marketing consultant for a specialty coffee bistro and bakery. The business has been operating for about a year and is still not earning a profit. Your role is to determine the breakeven point and make recommendations on changes to one or more of the 4 P's: Product, Price, Promotion, and Place.The breakeven point (BEP) is the point at which total cost and total revenue are equal. A breakeven analysis calculates the BEP as:Breakeven Point = Total Fixed Costs / (Unit Price - Unit Variable Cost) or BEP = F / (P-V)In our example, the BEP = Total Fixed Costs / (Average Order Price - Variable Cost per Order). Using this formula, what is the breakeven point? In other words, how many orders would need to be sold before the business starts making a profit given the current price and cost structure?Here's the information you need to do the bistro's BEP analysis:Current Orders per Month750Average Order Price$11.00Variable Cost per Order$5.00Rent per Month$2,000.00Utilities per Month$400.00Labor per Month$3,000.00Calculate the BEP using the numbers and formulas above. Hint: total fixed costs in this case are the sum of rent, utilities and labor.In order to be profitable, the business will need to either increase revenue or decrease expenses. Make three recommendations on changes to the Product, Price, Promotion and/or Place that would be likely to increase revenue, decrease expenses, or both. Be creative and have fun with your ideas!Here are some examples of questions you could ask to help with your analysis:What changes could be made to the product to reduce variable costs?What changes could be made to prices to increase revenue, and how would you justify those price changes?Is increasing price the only viable pricing strategy, or could lower prices lead to increased orders beyond the bistro's BEP?What changes could be made to promotions (e.g., advertising, discounts, sales, loyalty programs) to increase the number of orders per month, remembering that promotions are expenses?After you calculate BEP, make three recommendations and be sure to explain why you believe your recommended changes could achieve the business objectives of reaching profitability by either increasing revenue or decreasing expenses, and recalculate the BEP based upon your recommendations to ensure that your recommendations result in profitability.Create a three slide VoiceThread presentation with a voice comment (three minutes maximum length) that includes your BEP calculations and three recommendations on changes to the 4 P's:Slide 1 - Introduction: include your name, instructor's name, course, and assignment due dateSlide 2 - Breakeven analysisSlide 3 - Three recommendations for changes to the 4 P's

About this AssignmentWhether they realize it or not, managers make many decisions every day that can directly or indirectly impact their customers, employees, stakeholders, shareholders, and the company's reputation. When making these decisions, managers need to be aware of the legal and ethical implications their decisions may have on others. Some decisions have an obvious impact, such as bribing a government official to secure a contract or falsifying financial documents to make the company appear to be more profitable to shareholders. Other decisions are less obvious, such as hiring one person over another simply based on a 'gut feeling' or ignoring a problem on the team in the hopes that it will work itself out.For this assignment, you will examine a real-life ethical dilemma managers have faced in the past. Please write a 1,500 to 2,000-word paper that addresses one of the following dilemmas.In 2015, Volkswagen was caught in violation of United States' emissions standards for vehicles. The automaker designed programming that would allow their vehicles to pass laboratory emissions tests, when in reality, their vehicles were emitting up to 40 times the legal emissions limits. Examine the company's decision to engage in these practices and what the fallout for the company was after the practice was discovered.In early 2017, the ride-sharing company Uber faced several scandals. A former employee posted a blog where she described her experience with gender bias and harassment while at the company, and their new self-driving car technology dangerously failed as it ran a red light while a passenger was crossing an intersection. Examine what decisions the company made that led to these issues, and analyze and evaluate how Uber responded to them.For the situation, please address the following:Discuss the decision-making process employed by management to address the ethical dilemma, if it was in fact addressed.Show how management decisions impacted employees, leaders, stakeholders, and shareholders of the organizationExplain the public relations and media strategy the organization used to address the ethical dilemma.Using SourcesYou may refer to the course material for supporting evidence, but you must also use at least three resources and cite them using APA format. Please include a mix of both primary and secondary sources, with at least one source from a scholarly peer-reviewed journal. If you use any Study.com lessons as sources, please also cite them in APA format, including the lesson title and instructor's name.Primary sources are first-hand accounts such as interviews, advertisements, speeches, company documents, statements, and press releases published by the company in question.Secondary sources come from peer-reviewed scholarly journals, such as the Journal of Management Ethics, the Journal of Management Studies, or the Harvard Business Review. You may use sources like JSTOR, Google Scholar, and EBSCO to find articles from these journals. Secondary sources may also come from reputable websites with .gov, .edu, or .org in the domain. (Wikipedia is not a reputable source, though the sources listed in Wikipedia articles may be acceptable.)