Description
Watch the video case study "Geek Squad: A New Business for a New Environment."
Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment.
Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.
- Explain what the specific key environmental forces are that created an opportunity for your company.
- Identify if there have been changes in the purchasing patterns of your organization's target market in recent years.
- Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing efforts and product offering in the future.
- Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.
- Analyze what lessons you might learn from the Geek Squad case study.
Include at least three references, at least one of which must come from the University Library.
Format your paper consistent with APA guidelines.
Explanation & Answer
Attached.
Outline
Equity Bank Limited Environmental Factors
I.
II.
Introduction
Equity Bank key environmental forces
III.
Purchasing patterns
IV.
Environmental scan: (social, economic, technological, competitive, and regulatory)
V.
VI.
Differentiation strategy that Equity Bank can undertake
Lessons learnt from the Geek Squad case study
VII.
Conclusion
VIII.
References
Running head: EQUITY BANK LIMITED ENVIRONMENTAL FACTORS
Equity Bank Limited Environmental Factors
Student’s Name
Intuitional Affiliation
Instructor
Date of submission
1
EQUITY BANK LIMITED ENVIRONMENTAL FACTORS
2
Introduction
Companies, as well as any other business organization, develop due to the accessibility of
investment resources as well as appropriate environmental factors that make products available
to meet the specific market demands. Various environmental factors play a great role in the
expansion of any company with most business firms in the present day world attributing their
success to such environmental factors which have provided an opportunity that has seen them
rise and grow to the current positions they hold in the current world (Fairfield, Harmon &
Behson, 2011). However, there exist other internal factors that contribute significantly to the
growth, development, and success of business organizations with some developing with the
environmental factors not playing a significant role and not much considered. For the purpose of
this paper, I will mainly focus on Equity Bank Limited, a banking company based in Africa.
Equity Bank key environmental forces
Equity Bank Limited is a global organization that deals with finances in the banking
industry. It provides financial ser...