Expanding Overseas, business and finance homework help

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nerzna

Business Finance

Description

After reviewing your chapter for this week and Murphy’s 2012 article about culture and the individual in the decision process to expand overseas, consider the following:

Think about a new business venture that you might choose to create. If you were to consider targeting foreign markets as goals of your new venture, what strategy might you choose to apply to do so? Why would you choose one strategy over the other (take into account what product or service you might sell and in which country you may do so)?

Remember to use in-text citations and list APA style references to support your response.

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Explanation & Answer

Attached.

Running head: EXPANDING OVERSEAS

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Expanding Overseas
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Institution

EXPANDING OVERSEAS

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Expanding Overseas

A business may tap into the international market in a bid to broaden its market share
and profitability. It is always a major concern on the choice of strategy a business will use to
expand overseas. There are various strategies a company can use to expand to foreign
markets. These strategies include franchising, licensing, joint ventures, strategic alliances,
foreign direct investment, exportation, use of international agents and distributors among
others (Murphy, 2012). The choice of the strategy to utilize is a function of many factors
including the capability of the business and risk appe...


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