food marketing project

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naan87

Business Finance

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Imagine you are the Director of Marketing for a new healthy fast food chain, Healthy Delight. You are tasked to complete a complete marketing plan for a brand new product. However, first you must create a healthy product that will work in the fast food market. Then plan a complete marketing plan for your product.

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NUDT 427: Spring 2017 Food Marketing Project Imagine you are the Director of Marketing for a new healthy fast food chain, Healthy Delight. You are tasked to complete a complete marketing plan for a brand new product. However, first you must create a healthy product that will work in the fast food market. Then plan a complete marketing plan for your product. Your plan should include all of the following elements: • • • • • Set marketing objectives – quantitative and qualitative objectives Perform a situational analysis using a SWOT Analysis Develop a marketing strategy – including identifying the target market and market mix Define the type of plan- duration, scope, and the method of development Create promotional material – draft or mock up of any advertisements that might be used You will be grade based on the following criteria: • • • • Content: meeting all of the above requirements Presentation style: speaking skills, enthusiasm, eye contact, ability to hear/understandCreativity and Interactive: Stimulates discussion, creative, interestingTime: presentations should stick to a 25-30 minute time frame
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Explanation & Answer

Thank you so much.

Running head: Healthy Delight Fast Food Marketing Plan

Healthy Delight Fast Food Marketing Plan:
Name:
Institutional Affiliation:
Date:

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Healthy Delight Fast Food Marketing Plan

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HEALTHY DELIGHT FAST FOOD MARKETING PLAN
A HEALTHY PRODUCT
The fast food product for Healthy Delight will be Turkey Burger with Artichoke–Goat
Cheese Spread. The Ingredients for the Turkey Burger are: 2 tablespoons minced fresh basil, 1
teaspoon Dijon mustard, 1 clove garlic, minced, 1-pound lean (93%) ground turkey, 1/2 teaspoon
kosher salt, 1/4 teaspoon freshly ground black pepper, Oil, for grill grate, 4 whole-wheat burger
buns, Artichoke-Goat Cheese Spread, Mustard, ketchup, sliced tomatoes, and other toppings,
optional.
Turkey Burger will be healthy since its nutritional components per serving will be; 288g
of calories, 3g of saturated fat, 12g of fat, 3g of fibe...


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