Description
Imagine you are the Director of Marketing for a new healthy fast food chain, Healthy Delight. You are tasked to complete a complete marketing plan for a brand new product. However, first you must create a healthy product that will work in the fast food market. Then plan a complete marketing plan for your product.
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Explanation & Answer
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Running head: Healthy Delight Fast Food Marketing Plan
Healthy Delight Fast Food Marketing Plan:
Name:
Institutional Affiliation:
Date:
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Healthy Delight Fast Food Marketing Plan
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HEALTHY DELIGHT FAST FOOD MARKETING PLAN
A HEALTHY PRODUCT
The fast food product for Healthy Delight will be Turkey Burger with Artichoke–Goat
Cheese Spread. The Ingredients for the Turkey Burger are: 2 tablespoons minced fresh basil, 1
teaspoon Dijon mustard, 1 clove garlic, minced, 1-pound lean (93%) ground turkey, 1/2 teaspoon
kosher salt, 1/4 teaspoon freshly ground black pepper, Oil, for grill grate, 4 whole-wheat burger
buns, Artichoke-Goat Cheese Spread, Mustard, ketchup, sliced tomatoes, and other toppings,
optional.
Turkey Burger will be healthy since its nutritional components per serving will be; 288g
of calories, 3g of saturated fat, 12g of fat, 3g of fibe...
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