Proposal Project

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Proposal

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1 English 211 Proposal Project Document Specifics The proposal should be based on a product or concept of your choice from the list of topics below. Preparation and presentation of this project should follow the reading and examples in our text about business proposals, using the following guidelines: • • • • • Your proposal must be a minimum of 4 pages in length (not including front matter or end matter like References lists, appendices); in 12 point font, and single-spaced. It must include ALL elements from the checklist marked as ‘Required’. 2 informative graphic elements must also be included in the proposal. They must be informative, and not purely decorative. At least 4 external, quality research sources must also be consulted, and referenced in the text. A short Cover Memo or Letter should introduce the project to your audience. The guidelines and expectations for this assignment are detailed in the Checklist for Proposals which follows. You must participate in the peer review process for credit consideration. Topic: You have been approached by a career consulting company. They do not have someone on staff with your particular career expertise, but they are considering the value of adding the position. You are asked to present a proposal about your career field “Cyber Security and Information Assurance” which would also include information about how/why this particular career would be of value to the Career Consulting company, as opposed to some other career field. (You should create names for people and organizations for the project): Cover Document A brief Cover Memo or Letter should also be included which appropriately presents the final project to your audience. This cover document is NOT included in the final page count requirement. Revised March2016 2 Proposal Rubric: Your final proposal will be evaluated with attention to the following elements • Meets page requirement; (4 pages + a Cover and References page) • Mechanics, Usage, and Grammar • Addresses the ‘required’ elements addressed in the Proposal Checklist • Persuasive Quality: Demonstrates effective language and support to draw in an audience • Document design and layout • Follows APA format (for in-text citations and References page only. All other parts should be formatted per business document formatting.) Revised March2016 3 Preparation and Revision Checklist PROPOSALS Your proposal must include all of the sections noted below as ‘Required’. These are standard for any business proposal. Elements marked as ‘optional’ may be omitted, but are often part of business proposals: Required sections are 1 through 7: 1. Introduction • Tells clearly what you propose to do? • Provides background information the readers will need or want? • Forecasts the rest of your proposal, if this would help your readers? 2. Problem • Explains the problem, need, or goal of your proposed action? • Persuades your readers that the problem, need, or goal is important to them? 3. Objectives • Relates your objectives directly to the problem, need, or goal you described? • Presents your objectives without naming your solution? 4. Solution (often the longest section of a proposal) • Describes your solution in a way that assures your readers can understand it? • Persuades that your solution will achieve each of the objectives you described? • Persuades that your solution offers an especially desirable way of achieving the objectives? • Presents quality research that supports and clarifies your position and/or the overall problem being addressed 5. Method • Describes clearly the steps you will follow in preparing the solution? • Persuades that the method you plan to use for creating the solution will work? 6. Conclusion • Summarizes your key points? • Concludes the proposal on a positive note that builds confidence in your ability to do a good job? 7. Graphics (See Chapter 12). 2 are needed • • • • Included wherever readers would find them helpful or persuasive? Look neat, attractive, and easy to read? Referred to at the appropriate points in the prose? Located where your readers can find them easily? Revised March2016 4 Optional sections are below (8 through 11) 8. Resources • Persuades that you have or can obtain the needed resources? • Protects you and your employer by clearly identifying any resources your readers must supply? • Schedule • Tells when your project will be completed? • Persuades that you have scheduled your work reasonably and soundly? • Protects yourself and your employer by clearly stating what your readers must do in order for you to be able to meet your deadlines? • Includes a schedule chart, if one would make your proposal more usable and persuasive? 9. Qualifications • If necessary, persuades that you have the ability to complete the project successfully? 10. Management • • If your project is large, persuades that you will organize the people working on it effectively? Includes an organizational chart, if one would make your proposal more usable and persuasive? 11. Costs • • • • Persuades that you have presented all the costs? Persuades that the costs are reasonable? Protects you and your employer by including all your costs in your budget? Includes a budget table, if one would make your proposal more usable and persuasive? Revised March2016 Revision Checklist PROPOSALS Does your draft include each of the elements needed to create a proposal that your readers will find to be usable and persuasive? Remember that some elements of the superstructure may be unnecessary for your specific readers and purpose and that the elements may be organized in various ways. Introduction  Tells clearly what you propose to do?  Provides background information the readers will need or want?  Forecasts the rest of your proposal, if this would help your readers? Problem  Explains the problem, need, or goal of your proposed action?  Persuades your readers that the problem, need, or goal is important to them? Objectives  Relates your objectives directly to the problem, need, or goal you described?  Presents your objectives without naming your solution? Solution (often the longest section of a proposal)  Describes your solution in a way that assures your readers can understand it?  Persuades that your solution will achieve each of the objectives you described?  Persuades that your solution offers an especially desirable way of achieving the objectives?  Protects you and your employer by clearly promising only what you and your employer want to deliver to your readers? From Paul V. Anderson’s Technical Communication: A Reader-Centered Approach Method  Describes clearly the steps you will follow in preparing the solution?  Persuades that the method you plan to use for creating the solution will work? Resources  Persuades that you have or can obtain the needed resources?  Protects you and your employer by clearly identifying any resources your readers must supply?  Schedule  Tells when your project will be completed?  Persuades that you have scheduled your work reasonably and soundly?  Protects yourself and your employer by clearly stating what your readers must do in order for you to be able to meet your deadlines?  Includes a schedule chart, if one would make your proposal more usable and persuasive? Qualifications  If necessary, persuades that you have the ability to complete the project successfully? Management  If your project is large, persuades that you will organize the people working on it effectively?  Includes an organizational chart, if one would make your proposal more usable and persuasive? Costs  Persuades that you have presented all the costs?  Persuades that the costs are reasonable?  Protects you and your employer by including all your costs in your budget? From Paul V. Anderson’s Technical Communication: A Reader-Centered Approach  Includes a budget table, if one would make your proposal more usable and persuasive? Conclusion  Summarizes your key points?  Concludes the proposal on a positive note that builds confidence in your ability to do a good job? Reasoning (See Chapter 5)  States your claims and conclusions clearly?  Provides sufficient evidence, from the readers’ viewpoint?  Explains, if necessary, the line of reasoning that links your facts and your claims?  Addresses any counterarguments or objections that your readers are likely to raise at any point in your report?  Avoids making false assumptions and over generalizing? Prose (See Chapters 4, 5, 7, and 8)  Presents information in a clear, usable, and persuasive manner?  Uses a variety of sentence structures and lengths?  Flows in a way that is interesting and easy to follow?  Uses correct spelling, grammar, and punctuation? Graphics (See Chapter 12)  Included wherever readers would find them helpful or persuasive?  Look neat, attractive, and easy to read?  Referred to at the appropriate points in the prose?  Located where your readers can find them easily? Page Design (See Chapter 13) From Paul V. Anderson’s Technical Communication: A Reader-Centered Approach  Looks neat and attractive?  Helps readers find specific information quickly? Ethics  Treats all the report’s stakeholders ethically?  Presents all information accurately and fairly? From Paul V. Anderson’s Technical Communication: A Reader-Centered Approach
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Running head: PROPOSAL PROJECT

1

Proposal Project
Braham O'Connor
Cyber Security Analyst
052-000-2563
Braocconor@gmail.ke
4th April, 2017
Martin Smith
CEO Techny Consulting Company
048-020-4525
Techniconsultingcompany@techny.zedro
Re: Cyber Security and Information Assurance position
Dear Sir,
Following your request to evaluate the relevance of the referenced position, I hereby respond
accordingly. In this technologically advanced era, both individuals and organizations are reaping
optimally from the efficiencies that technology offers. However, there is an equal measure of
risks that emanate from the achievements: Hacking. This threat entails compromise on the
technological infrastructure that seeks to be beneficial to every user. Subsequently, there is a
need for creation of awareness and intervention measures where the threat already exists.
It is against this backdrop that I am expressing the need to have a position of a cyber security and
information assurance analyst in your company. As technology advances, so the need to offer
value-adding services that are in line with the advancements. It is absolute that technology will
continue to evolve, and the position that you will create in your company will remain relevant
until unforeseeable future.
Yours Sincerely
Braham
Cyber Security Analyst

See the enclosures

PROPOSAL PROJECT

2

1.

Introduction
My main duty will be to offer assistance when it comes to cyber security. Some of the
issues that I will deal with include system downtimes, computer viruses, hacking, and
information safety. Sometimes entities that face the subject challenges experience a high-level
inconvenience and even life-threatening situations. Subsequently, my core mandate is to ensure
that cyberspace operates efficiently and to be proactive to identify any threat before it causes any
damage to the clients' computer systems. Not only will I be handling computers, but also digital
applications, mobile devices, and data networks.
There are several significant quarters that require the services of a cyber security and
information assurance analyst. Government agencies, financial institutions, the military and other
entities that deal with a large amount of data require the services of the said analyst to ensure that
the information is safe during transmission and storage. The said organizations move massive
data across networks, and cyber security is of the essence. These are some of the clients that the
reference position will attend to, and this will be a value-adding opportunity for the consulting
company.
Given that the position will remain relevant into unforeseeable future, it stands as a
value-adding opportunity that will expand the consulting company's revenue. An introduction of
the cyber security and information assurance service to your portfolio will be an express
campaign to both existing clients and new clients. However, there is a need for an exclusive
campaign on the availability of the service since your existing clients were not aware of the
service. Additionally, there could be other clients who were in search of the service from your
company, but they did not find it. This set of customers will appreciate the launch and commit to
using the service. Notably, there are...


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