Marketing Plan, marketing homework help

User Generated

Fgreyvat10

Business Finance

Description

Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the success or failure of that given product. Throughout the earlier modules, you have been developing different aspects of a marketing plan for the WBC company.

In this assignment, you will work on the fifth and final section of the Marketing Plan for the product you have selected/ created. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5– Personal Selling & Global Markets (Module 5). Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

Section 5 – Promotion Mix/ Personal Selling & Global Markets (Module 5 LASA 2)

Directions:

Complete the following in MS Word:

  • Promotion Mix
    • Advertising
    • Personal Selling
    • Sales Promotion
    • Direct Marketing
    • Public Relations
  • Brand Management
    • Branding Strategies
    • Emotional Branding
    • Brand Extension
  • Global Markets
    • Opportunities & Challenges
Executive Summary
    • Marketing Implementation & Evaluation
    • Careers in Marketing

Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

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Explanation & Answer

Here you go. In case of any further inputs, please let me know.All the best!I appreciate working with you!

Running Head: WBC MARKETING PLAN

1

Water Bottling Company Marketing Plan

Name

Course

Tutor

Date

WBC MARKETING PLAN

2
Promotion mix

It consists of various components that include personal selling, advertising campaigns,
public selling and direct marketing that will assist WBC build relationships and communicate
with the intended audience. These components must be simultaneously utilized in order to
formulate strategies that will make the company gain a competitive edge (Cohen, 2005). This
essay focuses on how these components will be used by the WBC.

Advertising

The best advertising media for the company will be commercial ads which will be aired
on Television channels and social media platforms. The marketing theme will be “Bringing
nature to you” .The intended audience for this type of advertising is active women and men who
have disposable earnings (Khan, 2014). This people are mostly watching television or on social
medial platform socializing with other people. This therefore means, commercial ads will be the
most effective advertising campaign for this category of people in the society. Water can be hard
to sell, targeting a specific audience who are searching for more than just water would make it
less hard. Since, the young people are very susceptible to peer influence and branding, they must
be made to see superior quality brand, different from others in the market. The young and
working people are more concerned with living a healthy lifestyle are usually very active, and
have no time to spent at their home. They spend most of their time in the offices working which
suggests the need for pure and healthy bottled water.

Personal Selling

WBC MARKETING PLAN

3

The sales cycle will involve prospecting (this is searching for new clients for WBC
products), communicating (disseminating product information to potential and existing
customers), selling (contacting customers, answering customers questions and closing new sale
deals), Servicing (providing service and s...


Anonymous
This is great! Exactly what I wanted.

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