Tencent, sociology homework help

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Running head: TENCENT AND AMERICAN INTERNET COMPANIES Tencent Qufan Gong Prof. Gilbert Saginaw Valley State University SOC280*03 2/14 1 TENCENT AND AMERICAN INTERNET COMPANIES Tencent is a Chinese company which was founded in 1998. The company is known as the leading provider in China for internet services. The company utilizes operating strategies which are user oriented which has facilitated its continued steady growth. The company has the mission of making people’s lives better through the use of internet services. In the present day, Tencent has provided social platforms where people interact freely (Tse, 2015). Some of the services which are provided by Tencent include communication, entertainment, financial services and information among others. Tencent has an understanding of what is expected in the digital world which has necessitated the need of having half the number of its employees engaging in research and development. Tencent has the vision of becoming the Internet enterprise that is respected. The company participates in CSR activities with the aim of promoting internet communities. The paper focuses on the impacts of Tencent Company in the internet business as compared to the American based internet companies such as Amazon and Facebook. Tencent is considered as a rival company to the American companies which has resulted into the Americans being against its operations. Based on the fact that Tencent is a private company, its success is a cause for alarm to the American based internet companies. However, Tencent is only aimed at providing internet services so that all its operations are aligned with its mission and vision statements (Janssen, 2015). On the other hand, Tencent has continued to participate in those activities that every other organization would engage in despite its region of operation. For instance, the company participates in CSR thus building on its publicity and reputation. The company is also aimed at providing quality services to consumers. However, the public In America and the media have continued branding Tencent a rival company to Facebook and Amazon. The company is seen to be aiming at overtaking these American companies which has led to many customers in America becoming worried. 2 TENCENT AND AMERICAN INTERNET COMPANIES In the past, Tencent was only known for its operations in China. In the present day, Tencent has expanded its activities so that it has also ventured into other states such as America. Tencent has now turned into a global company whose services are of high quality. The company has continued utilizing some strategies that has made its activities successful. For instance, Tencent has the understanding that the digital world is highly dynamic due to changes in tastes and preferences by consumers (In Segers, 2016). As a result, the company has engaged in research and development activities which are aimed at enabling the employees to develop the most recent and applicable services for customers. The company has also continued to participate in CSR a activity which is one of the activities that have enabled the company to have a wide customer base. Additionally, CSR has enabled the company to create relationships with stakeholders who have facilitated its growth and development. Tencent has opened an office in America from where all its activities are controlled. The company has established its operations based on an application referred to as WeChat. According to the director of Tencent, the American office will be used as the customer care center. The company aims at going global in the next two years. The company also has other offices in America whose functions vary. The company’s future is promising given the fact that it has already established a customer base. The company has applied marketing strategies that are aimed at showing how its products are better than those of its rivals (Li, 2005). The company has also an understanding of indirect marketing where it participates in different activities that make it gain attention from the media thus the public. Tencent uses certain slogans in performing its marketing activity in Ameriac. For instance, one of the slogans commonly used by Tencent is ‘To be the most respected internet company.’ The slogan is used to demonstrate the determination that the company has in ensuring that it becomes the best all over the world. 3 TENCENT AND AMERICAN INTERNET COMPANIES The company also has different lines of products which it offers to the Americans. For instance, the company has applications which facilitate sharing of information and access to important information such as news. Additionally, the company has social applications which enable people to connect and there are also financial services applications. The different types of applications are aimed at meeting the different needs of customers. Through the different types of products, the company has enabled different types of consumers feel that they have what they need thus enabling it to create a wide customer base (Tse, 2015). The company has also created a positive public perception through participating in CSR activities in the state. Many customers have learnt about the company through its active participation in social responsibility. On the other hand, the company has been at the frontline of developing quality products. Given the fact that the company has continued to grow each year, customers have built trust in its operations so that they feel affiliated to its products and services. The company has created a positive image to the public which has facilitated its success in America. Tencent does not operate in India. There are other internet companies which are based in India which means that there is stiff competition in the land. However, Tencent could as well get established in India and remain a viable and competitive internet company. The company has to first learn about the features that all the other internet companies have and develop better ones this will be one way through which it will be possible to draw the attention of customers. Additionally, the company will have to perform its marketing activities vigorously so as to reach out to a large number of customers (Janssen, 2015). On the other hand, the company has to remain ethical so that it will introduce only those products that are culturally acceptable in India. On the other hand, the company has to undertake its moral obligation of participating in 4 TENCENT AND AMERICAN INTERNET COMPANIES corporate social responsibility where it will give back to the society. The CSR activities will enable Tencent grow its customer base without strain. In india, there are other internet companies which are said to be the leading ones in internet distribution. However, Tencent has all the characteristics that would make it successful in this foreign land. For instance, the company has the ability to balance between the interests of different stakeholders through continued improvements in its performance. On the other hand, the company has the best research and development workforce which will lead to development of new and better products that will meet the needs of customers. The company also has competitive strategies which it utilizes in making its business operations successful. For instance, development of quality products and that can easily be accessed makes the company powerful in terms of competition against the rival (In Segers, 2016). As a result, the most important ways through which Tencent wil penetrate the Indian market will by being accepted by the different cultural groups through working ethically and morally. The company will also have to abide by the legal requirements of India which will create an operating environment that will support its different activities. The company will have to acquire licenses and other legal documents that will allow its operations in India. In conclusion, Tencent is a company that will be successful in the future in providing internet services. The company has an understanding of customer needs in different parts of the world. This understanding has resulted into development of products that are of high quality and meeting the needs of customers from different parts of the world. On the other hand, the company has strategies in place that will make it successful in the long run. For instance, the company has marketing strategies that are aimed at attracting more customers from all over the world. The company also has a mission and vision statements that give overall direction to where 5 TENCENT AND AMERICAN INTERNET COMPANIES it is headed. Having established one of its offices in America, the company aims at going global thus operating in many other countries in the world (Li, 2005). The fact that the company has a wide variety of products, it may have more customers as compared to the other internet companies. for instance, when using the company’s products, it is possible to access and share information, socialize, get entertained and access financial services. Therefore, Tencent has strategies that will make it strong even in the other parts of the world making it the leading internet provider. 6 TENCENT AND AMERICAN INTERNET COMPANIES References Tse, E. (2015). China's disruptors: How Alibaba, Xiaomi, Tencent, and other companies are changing the rules of business. Janssen, M. F. W. H. A. (2015). Open and big data management and innovation: 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Delft, the Netherlands, October 13-15, 2015, proceeding. Cham: Springer. In Segers, R. T. (2016). Multinational Management: A Casebook on Asia's Global Market Leaders. Li, J. Y. (2005). Investing in China: The Emerging Venture Capital Industry. London: Blue Ibex Ltd. 7
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