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Please I need help on this don't udnerstand it and it is due today on wed july 24th. I need this in about 6 hours for class.
fin510 og170 171.PDF Copy of Ch04 P35 Build a Model(16).xlsx
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Prior to beginning this discussion, please review Chapter 8: Importing, Exporting, and Sourcing, and Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text.
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Now, select one of these companies: Walmart, Dunkin’ Donuts, Starbucks, McDonald’s, or Target.
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What lessons did they learn from their success in the global marketplace?
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Most Popular Content
5 pages
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Weighted average cost of capital is the minimum return a company require to earn to satisfy all its investors including bo ...
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Prior to beginning this discussion, please review Chapter 8: Importing, Exporting, and Sourcing, and Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text.
When writing your post, you should consider the four different strategies for entering the global market:
Direct and indirect exporting
Licensing and franchising
Joint ventures
Foreign direct investment
In your post, you will
Pick two strategies from the above list for entering the global market. Assess the strengths and limitations of each strategy.
Now, select one of these companies: Walmart, Dunkin’ Donuts, Starbucks, McDonald’s, or Target.
Explain what strategies these companies used when entering the global economy.
What prior research was conducted?
How well did they understand their target marketing environment?
Analyze the export marketing strategies the companies used.
What decisions were made concerning product design, pricing, distribution channels, advertising, and communications—the marketing mix?
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