Internet Business Plan , marketing homework help

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I need to some help with a internet business plan.

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The availability of cheap computer hardware, software, and high-speed internet has created a powerful base from which to launch new business and expand or transform existing ones. Establish an Internet business plan. Paper should include: 1. Executive Summary 2. Business Description a. What does your industry look like? b. What is your mission statement? Goals? Objectives? Business model? c. What customer needs does your product/service fulfill? d. What products and services will you offer? 3. Market Analysis a. Who are your customers? b. How many customers are in your target markets? c. Are these markets growing? steady? declining? 4. Competitor Analysis a. Who are your competitors? b. What are their strengths and weaknesses? c. What specific attributes does your product or service have that your competitors' a. don't? d. What are your sources of competitive advantage? 5. Operations a. How will the product be produced or the service delivered? b. How will customer service be delivered? c. Who is on the management team and what do they contribute to the business? d. A domain name e. How will Web site hosting and development be managed? f. Marketing and promotion of your website g. Methods to fund your online business 6. Financial Statements a. What financing is required to implement the business plan? b. Who will provide the financing? c. How profitable will the business be? The report of the project will be at least 8 pages (Double Space) All references and sources must be listed.
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Here you go. In case of any further inputs, please let me know.All the best!I appreciate working with you!

Running Head: INTERNET BUSINESS PLAN

Internet Business Plan
Name
Course
Tutor
Date

1

INTERNET BUSINESS PLAN

2

Executive Summary
Genuine Shoe and Footwear Company Limited is an online business. As our name
suggests, Genuine Shoes and Footwear Company Limited is a business whose main objective is
to sell shoes made from pure leather, rubber or fabric. Genuine Shoe and Footwear Company
sells a wide variety of footwear that are specifically designed for formal, casual, work
environments et al such as house slippers, plastic shoes, safety boots (protective wear), rubbers,
men and women formal shoes and athletic shoes.
Our intentions are to obtain 70% market share, become the leading online shoes seller
worldwide and to sell quality shoes to our online customers in United States America, and also
worldwide. We have created a website www.genuinesfc.com where our customers can visit, have
a look at our shoes and also order.
Our intentional goal is to create a lifestyle that every other person feels the need to have.
As a company we have always had this compelling tagline “You need it, we’ve got it” that
actually resonates with everyone. It connects with everyone and allows people to come up with
their own interpretation. The slogan connects with everyone at an individual level and facilitates
the creation of a relationship between the customers and the brand.
Genuine Shoe and Footwear Company has aspired and has created a stronger position;
we have created a place in the minds of our customers and prospects where their products are
heavily recalled. Genuine Shoe and Footwear Company trumped its competitors by finding the
right words and coming up with a perfect tag line that complements our strengths. The act of
positioning belongs to the prospects and customers; due to the high quality products we sell
online that never disappoint we has earned a strong position in the mind of our customers.

INTERNET BUSINESS PLAN

3

The graph below shows our expected sales, gross margin and the net profit in the year 2018,
2019, and 2020.

$500,000
$400,000
$300,000

Sales
Gross Margin
Net Profit

$200,000
$100,000
$0
2018

2019

2020

Business Description
Industry Description
With the improvement in technology, availability of cheap computers and the
introduction of social media platforms, many online businesses have come up in the past few
years. With today’s technology, anyone can start and run a business online with little or no cost
(Sammi, 2017).
There are many companies and individuals selling a variety of shoes online. Som...


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