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I need to some help with a internet business plan.
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Running Head: INTERNET BUSINESS PLAN
Internet Business Plan
Name
Course
Tutor
Date
1
INTERNET BUSINESS PLAN
2
Executive Summary
Genuine Shoe and Footwear Company Limited is an online business. As our name
suggests, Genuine Shoes and Footwear Company Limited is a business whose main objective is
to sell shoes made from pure leather, rubber or fabric. Genuine Shoe and Footwear Company
sells a wide variety of footwear that are specifically designed for formal, casual, work
environments et al such as house slippers, plastic shoes, safety boots (protective wear), rubbers,
men and women formal shoes and athletic shoes.
Our intentions are to obtain 70% market share, become the leading online shoes seller
worldwide and to sell quality shoes to our online customers in United States America, and also
worldwide. We have created a website www.genuinesfc.com where our customers can visit, have
a look at our shoes and also order.
Our intentional goal is to create a lifestyle that every other person feels the need to have.
As a company we have always had this compelling tagline “You need it, we’ve got it” that
actually resonates with everyone. It connects with everyone and allows people to come up with
their own interpretation. The slogan connects with everyone at an individual level and facilitates
the creation of a relationship between the customers and the brand.
Genuine Shoe and Footwear Company has aspired and has created a stronger position;
we have created a place in the minds of our customers and prospects where their products are
heavily recalled. Genuine Shoe and Footwear Company trumped its competitors by finding the
right words and coming up with a perfect tag line that complements our strengths. The act of
positioning belongs to the prospects and customers; due to the high quality products we sell
online that never disappoint we has earned a strong position in the mind of our customers.
INTERNET BUSINESS PLAN
3
The graph below shows our expected sales, gross margin and the net profit in the year 2018,
2019, and 2020.
$500,000
$400,000
$300,000
Sales
Gross Margin
Net Profit
$200,000
$100,000
$0
2018
2019
2020
Business Description
Industry Description
With the improvement in technology, availability of cheap computers and the
introduction of social media platforms, many online businesses have come up in the past few
years. With today’s technology, anyone can start and run a business online with little or no cost
(Sammi, 2017).
There are many companies and individuals selling a variety of shoes online. Som...