Market Environment

timer Asked: Apr 8th, 2017

Question description

there are tree different parts on there i need them on all separate page and labeled

1.1 Market Environment
research REI and develop a profile of its marketing environment. Use the REI Marketing Environment Worksheet to develop your analysis. that is attached to this document

2.1 Secondary Sources
Identify three or more of the secondary sources of information available to REI. Develop a short analysis of the value of the secondary sources of information available to REI. How valuable are these studies to the company? Submit your analysis in the assignment area

3.1 Product Offerings
Evaluate the product offerings at REI. Select a product category and review the product line at REI, then select a similar competitor and review its products for the same category. Take a close look at product features and benefits, distribution, promotion, and pricing.
Then, review the direction and focus of REI from the Fickes article. After completing your analysis and comparison, how does REI compare with the competitors you have reviewed?

(REI Explores New Heights.)

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