Market Environment

Anonymous
timer Asked: Apr 8th, 2017

Question description

1.1 Market Environment

Using what you have learned from your reading this week, research REI and develop a profile of its marketing environment. Use the REI Marketing Environment Worksheet to develop your analysis. Submit your worksheet to the assignment area.

2.1 Selection and Resource List For your course project, submit the company you have chosen, along with the product or service for which you will conduct your marketing analysis. In your submission, provide a detailed description of the organization and its product or service. Provide a rationale for your selection. Also, submit a list of four to five resources you will use to assist in

3.1 Product Offerings

Evaluate the product offerings at REI. Select a product category and review the product line at REI, then select a similar competitor and review its products for the same category. Take a close look at product features and benefits, distribution, promotion, and pricing.

Then, review the direction and focus of REI from the Fickes article. After completing your analysis and comparison, how does REI compare with the competitors you have reviewed? Submit your review comments in the assignment area.

http://web.b.ebscohost.com.library.capella.edu/eho...(REI Explores New Heights.)


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