Online Consumer Purchasing Model, business and finance homework help

User Generated

gupxaff1977

Business Finance

Description

Please use attached to complete assignment.

Detail :

Use the Online Consumer Purchasing Model, Figure 6.11 in Chapter 6, to assess the effectiveness of an e-mail campaign at a small website devoted to the sales of apparel to the young adult market (ages 18–26) in the United States. Assume a marketing campaign of 100,000 e-mails (at $0.25 per e-mail address). The expected click-through rate is 5%, the customer conversion rate is 10%, and the loyal customer retention rate is 25%. The average sale is $60, and the profit margin is 50% (the cost of the goods is $30).

  • Does the campaign produce a profit?
  • What advise could you provide in order to increase the number of purchases and loyal customers?
  • What do you think could be some web design factors?
  • What communications messages would be most effective?

Write a paper of 750 words or more that discusses the questions above.



Unformatted Attachment Preview

Running head: TYPE A SHORT TITLE IN ALL CAPS HERE Title of Your Paper Your Name School Your Course Name Your Course Number Your Professor’s Name Due Date 1 PUT THE SAME SHORT TITLE IN ALL CAPS HERE 2 Title of Paper Here--Not Bold or in All Caps Click your cursor here and start to type. It automatically will type in Times New Roman, 12-point font, and double-space the text. The indent of one-half inch is set here, too. To start a new paragraph, just hit the Return button once. It will keep the format going for you without adding extra spaces between paragraphs. For more information on formatting your paper, review the Writing Style Handbook, pages 6-7, by clicking this link: For help using this template, click this link: Level One Heading If you have different sections in a paper and want to use headings, replace the Level One Heading words above with the words for your heading. The heading must be centered, in bold font, with uppercase and lowercase letters. Level Two Heading If you have a heading that is a subtopic for the Level One Heading, replace the Level Two Heading words above with the words for your heading. The heading must be flush left margin, in bold font, with uppercase and lowercase letters. Level three heading. If you have a heading that is a subtopic for the Level Two Heading, replace the Level three heading words above with the words for your heading. This heading must be indented, in bold font, with only the first letter of the first word capitalized. A period follows this heading. For more information on headings, you can review the APA’s Frequently Asked Questions (FAQs) on APA Style® by clicking this link: APA Style® FAQs. PUT THE SAME SHORT TITLE IN ALL CAPS HERE Conclusion The last section of a paper is a conclusion. It sums up what has been said and does not add new information. The References page follows on a new page. To see a short, sample paper, click this link: 3 PUT THE SAME SHORT TITLE IN ALL CAPS HERE 4 References References are placed in alphabetical order on the References page. Each reference must have at least one corresponding in-text citation in the body of the paper, and each in-text citation requires a complete reference on the References page, To add a reference here, click your cursor at the beginning of this line and start to type. It automatically will type in Times New Roman, 12-point font, and will double-space the text. As you can see, the indent for the References page is different than it is for the body text. This is called a hanging indent and it is set at one-half inch. To start a new reference, just hit the Return button once. It will keep the format going for you without adding extra spaces between references. Enjoy! If you have a reference provided by Reference and Citation Generator, the Online Library, or another APA resource, you may paste it here. To try to maintain this format, copy the reference text, put your cursor at the start of the line where you want to add the reference, right click on your mouse or trackball, and choose the option under “Paste” in your software program that best matches this format. You may see differences so be sure to check. For more information on writing and formatting references, review the Writing Style Handbook, pages 5-13, by clicking this link: To see a short, sample paper, click this link: Awareness - Need Recognition Search Evaluation of Alternatives Purchase Post-purchase Behavior - Loyalty Market Communications Page views Web site hits Stickiness Site design Acquisition; Conversion Search engine Display ads E-mail Affiliates Social networks Blogs Mobile ads Apps 1,000 Unique visitors (1% of impressions) 50 purchases (5% rate) 100,000 Impressions 10,000 Search clicks 1,500 Likes 12 loyal customers (25% retention) Figure 6.11 An Online Consumer Purchasing Model The conversion of visitors into customers, and then loyal customers, is a complex and long-term process that may take several months.
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Find attached com...


Anonymous
Great content here. Definitely a returning customer.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags