Running head: TYPE A SHORT TITLE IN ALL CAPS HERE
Title of Your Paper
Your Name
School
Your Course Name
Your Course Number
Your Professor’s Name
Due Date
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PUT THE SAME SHORT TITLE IN ALL CAPS HERE
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Title of Paper Here--Not Bold or in All Caps
Click your cursor here and start to type. It automatically will type in Times New Roman,
12-point font, and double-space the text. The indent of one-half inch is set here, too. To start a
new paragraph, just hit the Return button once. It will keep the format going for you without
adding extra spaces between paragraphs.
For more information on formatting your paper, review the Writing Style Handbook,
pages 6-7, by clicking this link: For help using this template, click this link:
Level One Heading
If you have different sections in a paper and want to use headings, replace the Level One
Heading words above with the words for your heading. The heading must be centered, in bold
font, with uppercase and lowercase letters.
Level Two Heading
If you have a heading that is a subtopic for the Level One Heading, replace the Level
Two Heading words above with the words for your heading. The heading must be flush left
margin, in bold font, with uppercase and lowercase letters.
Level three heading. If you have a heading that is a subtopic for the Level Two
Heading, replace the Level three heading words above with the words for your heading. This
heading must be indented, in bold font, with only the first letter of the first word capitalized. A
period follows this heading.
For more information on headings, you can review the APA’s Frequently Asked
Questions (FAQs) on APA Style® by clicking this link: APA Style® FAQs.
PUT THE SAME SHORT TITLE IN ALL CAPS HERE
Conclusion
The last section of a paper is a conclusion. It sums up what has been said and does not
add new information. The References page follows on a new page.
To see a short, sample paper, click this link:
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PUT THE SAME SHORT TITLE IN ALL CAPS HERE
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References
References are placed in alphabetical order on the References page. Each reference must have at
least one corresponding in-text citation in the body of the paper, and each in-text citation
requires a complete reference on the References page,
To add a reference here, click your cursor at the beginning of this line and start to type. It
automatically will type in Times New Roman, 12-point font, and will double-space the
text. As you can see, the indent for the References page is different than it is for the body
text. This is called a hanging indent and it is set at one-half inch. To start a new reference,
just hit the Return button once. It will keep the format going for you without adding extra
spaces between references. Enjoy!
If you have a reference provided by Reference and Citation Generator, the Online Library, or
another APA resource, you may paste it here. To try to maintain this format, copy the
reference text, put your cursor at the start of the line where you want to add the reference,
right click on your mouse or trackball, and choose the option under “Paste” in your
software program that best matches this format. You may see differences so be sure to
check.
For more information on writing and formatting references, review the Writing Style Handbook,
pages 5-13, by clicking this link: To see a short, sample paper, click this link:
Awareness -
Need
Recognition
Search
Evaluation
of
Alternatives
Purchase
Post-purchase
Behavior -
Loyalty
Market
Communications
Page views
Web site hits
Stickiness
Site design
Acquisition;
Conversion
Search engine
Display ads
E-mail
Affiliates
Social networks
Blogs
Mobile ads
Apps
1,000
Unique visitors
(1% of impressions)
50 purchases
(5% rate)
100,000 Impressions
10,000 Search clicks
1,500 Likes
12 loyal
customers
(25% retention)
Figure 6.11 An Online Consumer Purchasing Model
The conversion of visitors into customers, and then loyal customers, is a complex and long-term process that may take several months.
Purchase answer to see full
attachment