Description
Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment.
Write a 1,050-word report using the company you work for or one with which you are familiar (contact your instructor if you need suggestions). Choose a company that makes it easy for you to answer the following questions:
- Explain what the specific key environmental forces are that created an opportunity for your company.
- Identify if there have been changes in the purchasing patterns of your organization's target market in recent years.
- Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing efforts and product offering in the future.
- Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.
- Analyze what lessons you might learn from the Geek Squad case study.
Include at least three references, at least one of which must come from the University Library.
Format your paper consistent with APA guidelines.
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Explanation & Answer
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Running head: MARKETING PLAN REPORT
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Marketing Plan Report
Name
Institution Affiliation
MARKETING PLAN REPORT
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Marketing Plan Report
The Apple Company is a multinational technology company, which is situated in
California. The company is designed to selling electronics and computer services. Some of its
products include iPhone, iPad, Mac personal computer, media player and Apple Smart Watch.
The company is also known for being the largest information technology company by revenue.
The company has a unique marketing strategy that ensures that the company remains competitive
in the global marketplaces.
Question 1
Environmental forces are the elements of the physical, cultural, demographic, economic,
and political and at the same time, the technological elements of the environment that affect the
growth and operations of the organizations. Additionally, these forces of the environment have
been regarded as PESTEL (political, economic, social, technological, environment and the legal
factors). PESTEL analysis has been categorized as the framework that is used by the marketers
in analyzing and at the same time, monitoring the external environment.
The Apple Company has utilized different environmental forces that have ensured that
the company remain innovative and at the same time, competitive in the global markets. The
company high performance has been related with the effective of the organization being in a
situation of addressing the external factors. Therefore, the company has used the exte...
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