Please watch the following video, “What is a White Paper,” from Mak Pandit.

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Please watch the following video, “What is a White Paper,” from Mak Pandit.

The video is 16:35 long.

Then answer the following questions. This discussion thread is set up so that you cannot see other students’ answers to the thread until you have posted your answers to the thread.

1. Are white papers also marketing brochures? Why or why not? Write a few sentences, drawing from the lecture, in responding to this question.

2. Do some research on the history of white papers and how the term “white paper” came into our lexicon. Write one paragraph of a few sentences describing what you find. You don’t have to cite sources in this paragraph in APA format. Simply list the websites you accessed in finding the information.


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Explanation & Answer

Attached.

Running head: WHITE PAPER

1

White Paper
Institution Affiliation
Date

WHITE PAPER

2

1.
A white paper as described by Mak Pandit cannot be termed as marketing brochures. A
white paper can be described as an informational article that is delivered by a firm to develop and
highlight the quality of its services or products (www.youtube.com). Hence white paper ...


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