Description
Part 1
Select a real company in the fast food industry.
Scenario
You have just been hired by (your selected company) as its new vice president of strategic planning. The corporation’s performance in recent years as well as the changes with business and economic conditions will be a central focus of your new job.
Given the size of the corporation and the fact that it is in a highly competitive industry, the chief executive officer (CEO) to whom you report has already given you permission to hire a staff of recent Master of Business Administration (MBA) graduates to assist you in your efforts. You recently completed the interviewing and hired four people with minimal real business experience.
In coming months, you and your team will be creating a completely new—and, presumably, more effective—strategic plan. You plan to begin by holding a kick-off meeting with your team.
Deliverable Length: 1,000–1,250 words
To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a strategic plan. You require each employee to prepare the following sections of a strategic plan for the corporation's next 3-5 years:
• Mission and Vision Statements (Simply copying from an existing real company is unacceptable.)
• Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives
• Industry Analysis
• Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis
• A Perceptual Map
o Choose any criteria that you think are important to plot.
o Explain why you picked the criteria.
Your task is to create a plan, following the same parameters, which will be the sample standard that your employees' submissions should match.
Explanation & Answer
Attached.
Answer outline to MCDONALD COMPANY STRATEGIC PLAN
•
Discussion
Running head: MCDONALD COMPANY STRATEGIC PLAN
McDonald Company Strategic Plan
Name
Institutional affiliation
1
MCDONALD COMPANY STRATEGIC PLAN
2
Executive Summary
McDonald is an American owned company in the fast food industry with presence in more than
120 countries. This strategic plan will clearly highlight the company’s vision, mission, SMART
objectives, and SWOTT analysis and also give a perceptual map for the coming three to five
years. One of the company’s biggest long-term goals that are outlined in this plan is to propel the
company forward in a time when the fast food industry is facing multiple challenges.
Vision statement
To become a modern Company that will progressively deliver exceptional customer experience
through tasty and high-quality food. With being modern, it means getting the business to match
the 21st-century industry expectation and progression is creating the image that our customers
would want to see now and tomorrow.
Mission statement
Our mission is to be the quickest fast food store of choice to our clients worldwide through use
of the most innovative technology. With innovative technology based on customer feedback we
will be able to meet adequately the customer’s expectations. We are offering a conducive
environment for both our customers and staff so that together we can create a positive impact to
the community and be able to deliver quality and value to our customer.
SMART goals and objectives
The company goals are to serve the clients in a friendlier and fun environment. The company’s
goals are to provide food of exceptional quality in a quick way that will give customers value for
their money and time. Through engaging in corporate social responsibility the company, the
MCDONALD COMPANY STRATEGIC PLAN
3
company creates a good public image that brings shareholders good returns. The company plans
to reduce its CFC release to make the environment cleaner and friendly to them and the society.
Specific
According to consumer report (2013), McDonald serving time was clocked in at 3.9 minutes the
longest time in the past 15 years. The objective is to reduce the time to less than 2 minutes which
is average through system efficiency in operations over the coming 3 to 5 years.
Measurable
To create quick customer service which aligns with our mission, we will be self-evaluating our
customer service time every day with the help of store managers.
Achievable
To ensure we serve our clients better, we will be ensuring we have a variety of tasty food and
serve it as within the shortest time possible of less than 2 minutes. The store managers will be
assessing how feasible this plan is to the employees, by serving more efficiently to serve the
single order within less than 2 minutes.
Relevant to the aim
Through striving to reduce the time it takes to serve a single order, we aim to attract customers
who will make our store their favorite choice which in turn will increase profits through serving
more customers.
Time bound
To be able to realize our mission the store managers will have two months to achieve the less
than two minutes service time in th...
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