Marketing Ethics Example

Anonymous
timer Asked: Apr 13th, 2017

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• Find ten articles that describe unethical business marketing practices dated September 2012 - present from magazines, newspapers, business publications, and industry journals. . • Read the American Marketing Association Statement of Ethics. Click on the following link:

https://www.ama.org/AboutAMA/Pages/Statement-of-Et...

• Use the APA (American Psychological Association) format for in-text citation and reference lists. • Submit your project as a Microsoft Word document. • Submit your assignment using the link in the Course Content folder of the course’s Blackboard Learn site before the due date. For each article: Write a summary of the ethical issues presented in each article in your own words. Use the terminology from the textbook, specifically Chapter 16. • Analyze the ethical situation in each article by referring to specific sections of the AMA Statement of Ethics. • Explain how you as the marketing/business manager would have avoided the ethical dilemmas in each article. • You must explain your positions clearly. Writing the response in your own words demonstrates clear understanding of the questions and thoughtful analysis of the issues. Your response to each question will be graded for clarity, logical thinking, and thoughtful analysis. For one of the articles: Write a paragraph describing a personal experience (business or consumer) with a similar ethical situation described in the article. • How were you involved in this situation? • What decisions were made? • What was the resolution to the ethical issue? Use appropriate words and proper phrases. Please be sure that sentences are clear and concise, but not abrupt. Please be sure to organize your responses using paragraphs. • Spelling, punctuation, grammar, and format will be graded. Please format with double spaced, Times New Roman 12 pt., font, and “normal” margins. • Good physical appearance indicates attention to detail (no changes in font sizes, font types, line spacing). No editing and proofreading mistakes should be found. Please use Microsoft’s Review function to check spelling and grammar. • Do not copy from the textbook or any other sources. Cite sources that you reference outside of the assigned reading materials using APA format. Use Microsoft Word’s citation and bibliography capabilities. Readings: • The Sustainable Marketing: Social Responsibility and Ethics chapter (chapter 16) of the textbook. • American Marketing Association Statement of Ethics. • Ten articles (dated September 2012 - present) from magazines, newspapers, business publications, and industry journals.

I really just need an example/idea of why my teacher wants. Thank you for your help

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